Synergy Marketing Enhances Synergy!LEAD on Salesforce AppExchange

In a significant update today, Synergy Marketing, headquartered in Osaka, announced the improvement of their popular marketing application, Synergy!LEAD, on the Salesforce AppExchange platform. This updated version allows users to intuitively and flexibly refine their target audience while directly referencing associated object information within Salesforce. This upgrade addresses the previous complexities associated with audience segmentation, making it easier to send precise target communications.

Synergy!LEAD is designed to enhance daily operational efficiency with user-friendly features such as form creation and email distribution. Available for download on the Salesforce AppExchange, the application continues to simplify marketing processes for users across various industries.

Improvement on Audience Segmentation Features

The major advancement lies in the audience segmentation process of Synergy!LEAD which previously involved tedious steps. Users were required to export data in CSV format, assign flags to individual recipients, and subsequently import them again to set target objects. This convoluted process demanded advanced operational skills from team members, often leading to delays and inefficiencies.

With the new enhancements, the arduous steps have been eliminated. Marketers can now directly access related object information—such as delivery history, open rates, website access logs, and seminar participation data—right from the audience segmentation setup screen within Salesforce. The ability to set criteria in real-time and refer to related Salesforce data conveniently helps reduce workloads and processing time, allowing quicker and more accurate targeting emails.

Insight from Synergy!LEAD Product Owner

Yoshinari Yakuma, Product Owner of Synergy!LEAD at Synergy Marketing, expressed the importance of delivering personalized messaging in an era filled with information overload. He stated, “The enhancement of the audience segmentation feature in Synergy!LEAD is a crucial step towards achieving deeper communication with individual customers.” The goal is to foster better relationships with customers and to get closer to their vision of