#Switzerland #Lausanne #Bata #Miguel Esquide #Fashion Design

Bata Elevates Its Creative Vision with Strategic Appointment of Miguel Esquide

Bata, a globally recognized leader in footwear and fashion, has made a significant move by appointing Miguel Esquide as its new Chief Design Officer. This strategic recruitment aims to enhance Bata's commitment to innovation and creativity, aligning with its goal to connect with modern audiences worldwide.

Experienced Leadership

With over 20 years of experience in the industry, Miguel Esquide brings a wealth of knowledge and creativity to Bata. He is known for co-founding the luxury brand 1CONCEPT, a name that has made waves in the fashion industry with its bold designs featured in prestigious magazines like Vogue. The brand has also been celebrated by pop culture icons such as Miley Cyrus and Rosalía. Moreover, Miguel has led design and strategic initiatives for prominent brands under INDITEX, including renowned names like Zara, Lefties, and PullBear. His expertise lies in crafting collections that resonate with consumers, complemented by impactful campaigns that enhance brand identity.

Forward-Thinking Design Strategy

Miguel's role at Bata will encompass directing the brand's vision, including its extensions such as Bata RedLabel and Bata Comfit. Operating from Padova, Italy, he will lead a passionate team of designers, blending Bata's rich heritage with contemporary design elements. This approach aims to ensure that Bata remains not only relevant but also inspiring for today's consumers.

Sandeep Kataria, CEO of Bata, expressed the significance of this appointment: “By appointing a Chief Design Officer to our executive team, we are reinforcing our commitment to design innovation.” He added that this pivotal step positions design at the core of Bata's brand evolution, setting the stage for fresh and engaging collections that embody the essence of craftsmanship and style.

A Vision for the Future

Miguel Esquide’s ability to forge distinctive and commercially viable designs will play a crucial role in shaping the future of the Bata brand. As the company seeks to deepen its connections with consumers worldwide, his modern approach to design promises to invigorate the brand's offerings.

Bata, established in 1894, has long been recognized for producing high-quality, stylish, and comfortable footwear for men, women, and children, making its mark in over 56 countries globally. With this new leadership direction, Bata is poised to continue its legacy while navigating the evolving landscape of fashion.

For media inquiries, Sarah Stocchetti, Bata’s global communications head, can be reached at [email protected].



In conclusion, the appointment of Miguel Esquide marks a new chapter for Bata, highlighting its dedication to evolving with the times and maintaining a strong connection with consumers through innovative design and creative vision.