Fujifilm Launches Easy Photo Development App for Smartphone Users

Fujifilm Introduces 'Utsurun Desu+' for Easy Photo Development

Fujifilm has just unveiled a convenient new app called Utsurun Desu+ designed for smartphone users. This app allows users to order the development of their photos taken with Fujifilm's iconic "Utsurun Desu™" camera, allowing for a seamless experience in ordering, processing, and receiving digital images.

Simplified Photo Processing

The Utsurun Desu+ app enables users to easily place orders for photo development through their smartphones, which they can do directly from various convenience stores. By simply generating a two-dimensional barcode or QR code within the app, customers can drop off their film at a nearby store like Seven-Eleven or FamilyMart. After sending off their film, users can expect to receive their developed images digitally in about a week—making the entire process quicker and more user-friendly.

Organizing Memories with 'My Film'

One of the standout features of Utsurun Desu+ is the 'My Film' function. This allows users to organize their digital images by project and offers them the option to add personalized names and comments to their photo collections. Users can easily relive their memories by simply browsing through their organized photos, reminiscent of physical albums but enhanced with digital efficiency.

Creating Photo Slideshows

The app also boasts an exciting 'Photo Movie' feature. With this option, users can select their favorite images from their gallery and create beautiful slideshows using a variety of specially-designed video templates. This functionality makes it simple to share memorable moments with friends and family, either over social media or via direct messaging. Users can even choose from four unique video designs that spotlight the distinctive aesthetic charm of film photography.

Print Your Memories

In addition to ordering digital images, Utsurun Desu+ comes with the benefit of allowing users to order physical prints of their developed photos directly from the app. During the photo development process, users can opt to purchase L-size prints of all the digital images at once, and after receiving their files, they can choose favorite images to print in a more compact half-size format. This added functionality opens up avenues to display cherished memories at home or gift them to loved ones.

The History of Utsurun Desu

Originally launched in 1986, the Utsurun Desu™ camera was revolutionary, being the first disposable camera that allowed people to take photos anytime and anywhere with ease. Since its release, over 1.7 billion units have been sold globally, making it a beloved choice for many. The unpredictability of photo quality until after development has remained a key appeal for users, particularly among younger generations who appreciate the tactile experience of waiting for their images to be revealed.

This year marks the 39th anniversary of Utsurun Desu™, prompting Fujifilm to reinforce its brand message of valuing genuine moments by coining the tagline 'Moments worth waiting for.' This phrase encapsulates the unique charm found in anticipatory moments, as photography with Utsurun Desu allows users to treasure not just the resulting images but also the experience of capturing them.

Conclusion

Fujifilm's Utsurun Desu+ app promises to enhance the legacy of film photography by marrying traditional experiences with modern technology. By making the photo development process both straightforward and enjoyable, Fujifilm aims to attract a new generation of photographers eager to explore the passion of capturing life’s moments. This new digital convenience could just be what the iconic Utsurun Desu needed to thrive in today's fast-paced world.

For further details regarding the app and features, Fujifilm has also launched dedicated web pages and social media accounts to provide users with all the necessary information to maximize the Utsurun Desu™ experience.