Assembly Unveils STAGE AI: The Next Evolution in Marketing Technology

Assembly Unveils STAGE AI: The Next Evolution in Marketing Technology



On January 30, 2025, Assembly, a leading agency under Stagwell (NASDAQ: STGW), announced the launch of STAGE AI, the latest version of its proprietary operating system that significantly enhances marketing technology.

With STAGE AI, Assembly has incorporated advanced artificial intelligence to create a platform that is smarter, faster, and more efficient. This platform not only integrates seamlessly into existing data sources but also offers advanced analytics capabilities that revolutionize the way advertisers understand and interact with brand performance.

The Core Functionality of STAGE AI



STAGE AI introduces a centralized system that processes data from various sources, enabling companies to gain crucial insights swiftly and accurately. One of its standout features is the AI-powered Brand Monitor, which provides real-time brand performance metrics. This feature allows companies to make swift, informed media allocation decisions based on the instant feedback about their branding strategies.

Moreover, in the realm of e-commerce, STAGE AI actively optimizes the customer journey, enhancing user experiences and thereby increasing conversion rates. Early reports indicate that the platform has improved campaign relevance by over 30%, underscoring its capability to keep businesses ahead of market trends and shifts.

Transformative Technology for Future Growth



Rick Acampora, Global CEO of Assembly, emphasized that STAGE AI represents not just an upgrade but a transformation in marketing technology. He remarked, "With STAGE AI, we have embedded AI into the very foundation of our operating system, creating a platform that is both intelligent and connected." This strategic move aims to arm businesses with powerful tools that drive growth and optimize their brand performance on a global scale.

Tim Lippa, the Global Product Lead at Assembly, added, "Our vision of AI goes beyond mere efficiency—it's about leveraging transformative technology to produce results that significantly drive our clients' growth."

Looking Ahead: A Marketing Revolution



STAGE AI illustrates Assembly's commitment to innovation in marketing technology, underscoring that staying ahead requires not just keeping up with trends but also setting them. The capability to identify and act on growth opportunities allows companies to harness the full power of their data effectively.

As Assembly continues to lead the charge in the marketing technology sector, STAGE AI stands as a testament to the company's dedication to creating meaningful, high-impact solutions for its clients. The introduction of this powerful tool reasserts Assembly's position at the forefront of the industry, paving the way for future advancements in marketing technology.

For more detailed insights and information on STAGE AI, visit stageai.assemblyglobal.com.

About Assembly



Assembly is a premier omnichannel media agency that combines data, talent, and technology to drive growth for some of the world's most valued brands. With a holistic approach that fuses compelling brand storytelling with global media capabilities, Assembly consistently improves performance and facilitates significant business expansion. Our initiatives leverage STAGE, our proprietary operating system, and are implemented by a dedicated international team of over 2,300 professionals across 35 offices worldwide. Assembly is committed to social and environmental impact and is a member of Stagwell, the challenger's network designed to revolutionize marketing.

Topics Business Technology)

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