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Sweet Potato Delight in Hokkaido

On June 25, 2025, Seven-Eleven Japan will launch a limited-time sweet treat, the "Hokkaido Sweet Potato Pie," across its stores in Hokkaido. This sweet potato pie is crafted from the finest Hokkaido-grown sweet potatoes, as part of a larger initiative supported by the Hokkaido government that promotes the cultivation and popularity of what is deemed the "new crop from the fields."

The Concept Behind Hokkaido's New Crops

Since 2022, the Hokkaido government has been focusing on expanding the production and consumption of sweet potatoes along with peanuts and garlic, which have been identified as challenging to cultivate in the region due to climatic conditions. However, recent advancements in agricultural techniques have made it increasingly possible to grow these crops successfully. By partnering with the Hokkaido government, Seven-Eleven aims to not only elevate awareness about these unique local ingredients but also to contribute positively to the regional community and its farmers.

The impetus for this initiative comes from recognizing that despite the prior challenges, the sweet potatoes of Hokkaido possess distinct characteristics that make them ideal for desserts and confectionaries. They are renowned for their moisture content, shorter maturation period, and enhanced sweetness—qualities that set them apart from sweet potatoes grown in other regions.

About the Hokkaido Sweet Potato Pie

Designed with a focus on local ingredients, the Hokkaido Sweet Potato Pie features a two-layer composition: a smooth sweet potato filling blended with white bean paste and a creamy mix of custard and whipped cream on top, delivering a unique flavor experience. Priced at 270 yen (including tax, 291.60 yen), this pie encapsulates the essence of Hokkaido’s rich agricultural heritage.

Product Highlights

• - Name: Hokkaido Sweet Potato Pie
• - Price: 270 yen (including tax 291.60 yen)
• - Availability: Starting June 25, 2025, exclusively in Hokkaido Seven-Eleven stores
• - Characteristics: Incorporates locally sourced sweet potatoes blended with white bean paste and a combination of custard cream and whipped cream, creating a layered dessert experience.

The nutritional benefits of sweet potatoes and their suitability for dessert forms make this pie not just a treat but a nod to Hokkaido's agricultural progress.

The Future of Hokkaido's New Crops

Hokkaido's new crops—sweet potatoes, garlic, and peanuts—are being strategically positioned as potential game-changers in the region's agricultural landscape. With ongoing efforts to enhance recognition and production, these crops are expected to evolve into highly sought-after commodities. The initiative to promote the cultivation of these crops could transform the agricultural practices in Hokkaido, ushering in a new era where local farmers will benefit from the increased demand and added value of their products.

The government has also released a compendium titled "New Crop Production Examples," aimed at sharing insights and best practices among farmers pursuing these crops for the first time. This resource serves not only to educate new growers but also to enhance the community's collective knowledge as they adapt to industry changes.

As Seven-Eleven continues to innovate products utilizing Hokkaido's new crops, we can anticipate delicious additions to their product lineup that will delight consumers while supporting local farmers and sustainable agricultural development.