#South Korea #Seoul #K-Beauty #APR Corp #Byunghoon Kim

APR Corp. Achieves Unprecedented Financial Growth in Q3 2025

APR Corp., a leading entity in the global beauty sector, has announced remarkable financial results for the third quarter of 2025. Confident in its trajectory, the company is poised to exceed KRW 1 trillion (approximately USD 678 million) in annual revenue for the first time in its corporate history.

Q3 2025 Achievements

According to the provisional financial data released under the Financial Supervisory Service's Data Analysis, Retrieval and Transfer System (DART), APR Corp. reported a staggering revenue of KRW 385.9 billion (USD 267 million), coupled with an operating profit of KRW 96.1 billion (USD 66.5 million). This represents an impressive year-on-year increase of 122% in revenue and a remarkable 253% boost in operating profit, signaling APR Corp.'s strongest quarterly performance to date.

Despite the external pressures from new U.S. tariff policies impacting the market landscape, APR Corp. maintained a robust operating margin of 24.9%, marking its third consecutive quarter of exceeding market forecasts. The total cumulative revenue for the first three quarters has reached approximately KRW 979.7 billion, more than double the figure recorded in the same timeframe last year.

Driving Factors Behind Success

The cosmetics and beauty device segments spearheaded the company's growth in Q3. Buoyed by the surging global demand for K-beauty products, the beauty division alone contributed KRW 272.3 billion (USD 189 million) to the quarterly totals, marking a threefold increase compared to the previous year. APR Corp.'s flagship skincare line, Medicube, has seen significant global expansion, with products like the Zero Pore Pad and PDRN line achieving cumulative sales surpassing 15 million units worldwide.

Moreover, the beauty device division also saw healthy growth with quarterly revenue of KRW 103.1 billion (USD 71 million), reflecting a year-on-year increase of 39%. By September 2025, Medicube AGE-R home beauty devices sales exceeded 5 million units, highlighting the strong consumer demand and successful international marketing strategies.

Overseas Sales Surge

International sales were a standout performer in Q3, as APR Corp. reported a remarkable 210% year-on-year growth, crossing the KRW 300 billion mark in quarterly overseas revenue for the first time. This international success contributed to a remarkable 80% of APR Corp.’s total sales for the quarter. The U.S. market alone represented 39% of overall revenue, with quarterly sales surpassing KRW 150 billion, spurred by various promotional events like 'Amazon Prime Day'. In Japan, Medicube emerged as the top beauty brand during Qoo10's mega sales event.

Looking Ahead to the Holiday Season

As the company enters the final quarter of 2025, APR Corp. aims to capitalize on the forthcoming holiday shopping season, which typically includes a surge in consumer spending around Black Friday, Christmas, and New Year. The company plans to intensify its marketing and sales efforts, aiming to maintain momentum and maximize its growth trajectory.

An official spokesperson from APR Corp. stated, "Thanks to tremendous support from our global consumer base, our cosmetics division has experienced exceptional growth, resulting in record-breaking Q3 results. We remain committed to enhancing performance across both domestic and international markets as we approach the year-end."

The highly favorable performance and outlook indicate that APR Corp. is well-positioned to continue its ascent in the competitive landscape of the global beauty industry, particularly in the booming K-beauty sector.