IOC and TCL Establish Long-term Global Partnership Through 2032
IOC and TCL Forge a Landmark Partnership
On February 26, 2025, the International Olympic Committee (IOC) announced an exciting long-term partnership with TCL, a global leader in technology and consumer electronics. This collaboration, extending until 2032, marks a significant milestone, positioning TCL as the Worldwide Olympic and Paralympic Partner in the category of Home Audiovisual Equipment and Appliances.
Enhancing Global Engagement
With this partnership, TCL aims to offer innovative experiences for fans and athletes alike. From digital installations at the Olympic and Paralympic venues to state-of-the-art appliances in the Olympic Village, the collaboration intends to elevate the overall experience of the Games. The IOC and TCL will work together on creative marketing campaigns designed to reach billions around the globe, ensuring that the spirit of the Olympics resonates with fans at home and in the stadiums.
One of the standout initiatives under this agreement is TCL's commitment to support the IOC's agenda on Artificial Intelligence, enabling enhanced interactions for fans and athletes during the events.
Furthermore, the
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