Celebrate 50 Years of Beams with Special Issue of Begin Magazine

Beams 50th Anniversary Special Feature in Begin Magazine

The highly anticipated October issue of Begin magazine, published by Sekai Bunka Sha, is set to hit the shelves on August 12, 2026, featuring a grand celebration of Beams' 50th anniversary with the slogan "I Still Love Beams!" This special feature is not just a retrospective but a heartfelt tribute to one of Japan's foremost select shops, which has significantly influenced the fashion and lifestyle scene since its inception in 1976.

Since its launch in 1988, Begin has consistently shared the latest news and insights about Beams, and now it’s time to take a deep dive into the brand’s 50-year journey. Readers—whether long-time fans or newcomers—will have the chance to rediscover the allure and value of Beams through a variety of engaging segments inside the issue.

Highlights of the Special Feature

The celebration includes a collection of unique and specially curated features that have been made possible thanks to this remarkable milestone. Here are some key components to look forward to:

A Journey Through Beams' History

The magazine will delve into the rich history of Beams, showcasing how the brand has evolved while shaping the fabric of Japan's fashion landscape over the decades.

Specially Selected Anniversary Items

The issue will present a selection of ten exclusive items created to commemorate this anniversary, perfect for fans looking to celebrate.

Discovering Beams Originals

Readers will also be introduced to some lesser-known but classic Beams original products, providing insight into the brand's creative endeavors and timeless designs.

Lineage Maps of Labels and Brands

To provide a deeper understanding, Begin will include lineage diagrams, illustrating the evolution and connections of the various labels and brands under Beams.

Interview with President Hiroshi Shitara

A special interview with Hiroshi Shitara, the president of Beams, will share insights and anecdotes from the journey, highlighting the vision and dreams that propelled the brand to success.

Exclusive Benefits for Readers

As a bonus, readers who purchase this special issue will find a 10% off coupon valid at Beams locations nationwide, allowing them to enjoy a discount on their favorite fashion items (please note that certain locations and items may be excluded). The coupon will be valid until September 9, 2026, making it a perfect opportunity for those looking to indulge.

About Begin Magazine

Begin magazine, known for its motto of being the "GOOD LIFE BIBLE," focuses on presenting culture and items that enhance everyday living—from fashion, watches, and shoes to bags and hobby tools. With a commitment to delivering compelling content, Begin aims to be a magazine that readers want to keep in their homes, making it a staple in lifestyle media.

To learn more about Begin magazine and its upcoming issues, make sure to visit the official website: Begin Official Site.