A New Coffee Diagnosis Tool Launched by Japan's Largest Coffee Media

A Revolutionary Coffee Diagnosis Tool

Japan's largest coffee media platform, Coffee Bean Laboratory, managed by Oaks Company, has recently implemented an innovative feature, the Coffee Diagnosis, across its extensive catalog of articles. This interactive tool allows users to discover their perfect coffee match by answering just ten simple questions. In approximately one minute, coffee enthusiasts can receive tailored recommendations from over 40,000 coffee combinations based on their preferences.

Understanding the Coffee Market Landscape

In 2023, the Japanese coffee market is poised to reach a remarkable scale of approximately 3 trillion yen. The rise of specialty coffee has greatly increased options for consumers, presenting an array of choices regarding origin, processing methods, roast levels, and brewing styles. While the variety available enriches the consumer experience, it also introduces several challenges — particularly for those new to the coffee world.

The Consumer's Dilemma

Many coffee lovers encounter three primary hurdles:

1. Information Asymmetry: With a plethora of technical terms and complex flavor descriptors, novice consumers often struggle to grasp the nuances of coffee.
2. Decision Overload: The overwhelming number of choices can lead to difficulty in pinpointing a selection that suits one's taste.
3. Fear of Making a Mistake: As prices trend upward, the desire to avoid regret after a purchase looms large for consumers.

To address these issues, the Coffee Bean Laboratory has developed a unique decision-support system intended to assist customers in navigating the extensive coffee market rather than merely providing information.

Features of the Coffee Diagnosis

The Coffee Diagnosis tool boasts three standout capabilities:

- Quick and Accurate: Users can complete the diagnosis in about one minute and receive informed recommendations tailored to their taste preferences and lifestyle.
- Diverse Suggestions: Instead of limiting options to a single coffee brand, the tool considers various brewing methods and drinking styles, offering users a comprehensive selection.
- Universal Access Across Articles: With diagnostic links embedded in more than 1,000 articles — from recipe guides to equipment reviews and regional insights — users can fluidly navigate their choices.

How to Use the Coffee Diagnosis

Engaging with the Coffee Diagnosis involves three straightforward steps:

1. Tap on the Coffee Diagnosis link within any article.
2. Answer questions about your taste preferences and drinking occasions.
3. View the results page to see recommended coffee options, brewing techniques, and relevant guides, enabling a seamless transition into purchasing considerations.

Anticipated Impact

The introduction of the Coffee Diagnosis aims to enhance user engagement by promoting article interactivity and decreasing bounce rates. Moreover, it reduces the selection burden for beginners and increases satisfaction through personalized rankings and reviews.

According to Oaks Company CEO, Genta Kashikura, “Coffee is not only a delicacy but also a cultural phenomenon and a communications tool. Our goal is to create a coffee experience that goes beyond just 'finding delicious coffee,' but rather embraces each individual’s lifestyle.” This innovative feature is designed to facilitate quicker access to suitable coffee choices across the entire platform.

Future Developments

The company plans to further develop the Coffee Diagnosis by:

- Introducing automated content suggestions and brewing recipes based on diagnosis results.
- Establishing smart links for comparing products from their ecommerce site, Labo Cafe, and external roasters.
- Launching interactive campaigns through social media platforms like Instagram.

About Coffee Bean Laboratory

As one of Japan's leading coffee media platforms, the Coffee Bean Laboratory offers useful information and expert insights on choosing recommended coffee beans, equipment, and brewing methods, encouraging coffee enthusiasts — from novices to aficionados — to enjoy their coffee journey more fully. The site also features an online store, Labo Cafe, selling high-quality coffee.

For more information, visit:
Official Site
Coffee Diagnosis

Company Overview

- Company Name: Oaks Company
- Address: Aobadai 4-4-5 Meguro, Tokyo
- CEO: Genta Kashikura
- Business Content: Web Consulting / Operating Proprietary Media / D2C Coffee Brand “Labo Cafe”
- Website: Oaks Company