Pizza Hut Launches Hutty: An Interactive Digital Companion for College Basketball Fans

Pizza Hut Launches Hutty: Your Ultimate Game-Time Buddy



Pizza Hut, the renowned pizza chain, has added an exciting digital twist to the college basketball experience with the introduction of Hutty, a second-screen companion crafted for fans during the tournament. Known for creating communal moments centered around food, Pizza Hut steps into the digital realm to deepen the connection among basketball enthusiasts.

In an era where viewers are increasingly multitasking—69% of sports fans using mobile devices while watching games—Hutty serves as a digital sidekick that enhances engagement. Designed to react in real-time to game events, Hutty provides instant reactions, interesting insights, and exclusive offers, transforming solitary viewing into a community-oriented event.

Who is Hutty?


  • - Your Digital Game-Time Companion: Catering to the modern fan who juggles watching the game and interacting online, Hutty elevates this experience with humor and timely commentary, ensuring fans stay entertained from the opening tip-off to the final buzzer.
  • - The Ultimate College Basketball Fan: Hutty embodies the spirit of college basketball, showcasing excitement for upsets and superstitions, and firmly believing that pizza fuels game day.
  • - Your Second-Screen Sidekick: By bridging the gap between digital and physical interactions, Hutty ensures that fans feel connected, whether they're tuning in solo or hosting watch parties. It delivers discounts, shares game highlights, and heightens the drama of pivotal moments in the tournament.
  • - The Gateway to Exclusive Rewards: Engaging with Hutty is not just entertaining; it also presents fans with opportunities to win exciting rewards, including:
- Free Pizza for a Year: Lucky winners will enjoy a year’s worth of pizza on Pizza Hut.
- Surprise Pizza Deals: Participants can access a variety of promotions, such as discount codes or buy-one-get-one-free offers.
- Limited-Edition Swag: Engaging with Hutty could lead to exclusive Pizza Hut merchandise.

As Melissa Friebe, Chief Marketing Officer of Pizza Hut, states, “Basketball's biggest tournament is a time when fans are more engaged than ever, but many are watching alone. Pizza Hut has always been about bringing people together, and now, with Hutty, we're extending that experience into the digital space – turning every game into a shared moment, no matter where or how you're watching.”

How to Engage with Hutty


Kicking off on the tournament's opening day, fans can easily interact with Hutty via @PizzaHut on Instagram. They can join the sweepstakes by visiting the Pizza Huts Hutty Sweeps website for a chance to win amazing prizes.

For more details on Hutty and the rewards available, fans can visit PizzaHutsHuttySweeps.com or follow @PizzaHut on social media platforms.

With Hutty, Pizza Hut empowers fans to connect, engage, and share their love for basketball while enjoying delicious pizza—all designed to enhance the viewing experience and create memorable moments during this exhilarating season.

Topics Entertainment & Media)

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