#Japan #Osaka #FamilyMart #FRIED RICE #Marushin Hanten

FamilyMart's New Fried Rice Bento Collaboration

FamilyMart, a renowned convenience store chain, has announced an exciting collaboration with Osaka's celebrated Marushin Hanten. On December 9, 2025, they will launch the "Marushin Hanten Aankake Fried Rice Bento" in approximately 2,600 locations across the Kansai region, including Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama, and parts of Mie Prefecture. This new product is part of their ongoing commitment to create delightful experiences for customers, encapsulated in the phrase "Your Happiness."

A Taste of Marushin Hanten at Home

This new fried rice bento brings the flavors of the popular Marushin Hanten, famous for its bustling atmosphere and delectable offerings, directly to consumers’ homes. This collaboration follows the success of the previous launch in October 2025, where FamilyMart teamed up with the popular television show "Yon Chan TV" to offer two egg-themed dishes in partnership with various local restaurants.

For their second offering, the focus remains on the much-loved ingredient of egg, this time elevated through a partnership with Naoya Kawata, a well-known anchor from "Yon Chan TV". The "Aankake Fried Rice Bento" combines a rich oyster-based sauce with flavorful fried rice. Alongside tender fried chicken, crab stick eggs, shiitake mushroom eggs, and stir-fried greens, each component is crafted for maximum enjoyment. Customers can savor the contrasting flavors by mixing the sauce with the various sides, providing a unique culinary experience that is both satisfying and convenient.

Insights from the Team

Naoya Kawata, Anchor

Kawata expressed his enthusiasm about bringing the renowned Marushin Hanten's flavors to the bento format. He mentioned, "This bento allows people to enjoy a meal from a super popular restaurant at home! The product development process was filled with trials and adjustments, but we ultimately achieved a dish that everyone on the team is proud of. Enjoy the fried rice, complemented perfectly with the Marushin Hanten's signature sauce and selected side dishes!"

Marushin Hanten's Expertise

The team at Marushin Hanten shared their thoughts on the essence of the "Aankake Fried Rice Bento". They highlighted the concept of “taste change,” allowing diners to enjoy the fried rice and each side individually, or mix them all together with the special sauce for a delightful alteration in flavor. The carefully crafted sauce, which centers around an oyster base, balances sweetness and umami, designed to reach its peak flavor when warmed up in a microwave. The collaboration aims to bring the passionate aspirations of all parties involved directly to customers through this hot and delicious bento.

Product Details

• - Product Name: Marushin Hanten Aankake Fried Rice Bento
• - Price: 554 yen (including tax 598 yen)
• - Release Date: December 9, 2025
• - Availability: Kansai region (excludes some areas in Shiga, Kyoto, Osaka, Hyogo, Nara prefectures, and some stores in Mie)
• - Contents: Inspired by the Tianmian rice sauce from Marushin Hanten, this bento features fried rice topped with fried chicken, crab stick eggs, shiitake mushroom eggs, and stir-fried greens, allowing for a great mixing experience.

Note: Limited quantities available.

Please be aware that images are for representation purposes only. The displayed prices include an 8% consumption tax under the reduced tax rate, and some regions or stores may not offer this product.

FamilyMart continues to embody its motto, "You, Convenience, FamilyMart," by fostering community ties, connecting with customers one at a time, and aspiring to be an indispensable location beyond just convenience.

Background Information

About "Yon Chan TV"

With the catchphrase "ALL 4 ALL - Conveying Together, Delivering to Everyone," "Yon Chan TV" features a team of 15 MBS anchors sharing news and lifestyle information from Monday to Friday from 15:40 to 19:00.

About Marushin Hanten

Founded in June 1977, Marushin Hanten aims to create delicious experiences and ensure customers leave with smiles. The restaurant is dedicated to its founding principle of exceptional dining experiences.

About FamilyMart Vision

FamilyMart utilizes digital signage to enhance customer experience. With over 15 million visitors daily, FamilyMart locations serve as media spaces, delivering entertainment, art, news, and local information to customers through digital content showcased on large screens in stores.

This initiative is aimed at further engaging the community and providing valuable content to patrons across Japan.