How Timy Successfully Engaged Inactive Users with KUZEN in a Competitive Side Job Market

Engaging Inactive Users in the Competitive Side Job Market

In the dynamic landscape of side jobs, a recent strategic move by Timy, a prominent app company based in Tokyo, showcases how effective technology can enhance user engagement amidst fierce competition. By integrating KUZEN, a LINE expansion tool developed by KUZEN Co., Timy has successfully revitalized inactive users, establishing a competitive edge in the rapidly growing side job market.

The Emergence of Competition in the Side Job Market

The side job market has flourished due to changing work styles and a prevailing labor shortage. Major corporations are entering the fray, intensifying competition and creating an environment where engaging each user becomes crucial. Timy faced a significant challenge – conventional push notifications were only reaching around half of the app's users. This structural issue highlighted the need for a new approach to maintain relevance and engage users effectively.

Recognizing the potential of LINE as a communication channel, Timy initiated its official LINE account. The imperative was clear: to foster effortless integration with existing marketing automation tools while ensuring a consistent communication flow without fragmenting customer data. This led to the decisive choice of adopting KUZEN, known for its ease of ID linkage and flexible API integration.

Implementation and Results of the Strategy

After integrating KUZEN, Timy noted significant progress in its key performance indicator (KPI) - Daily Active Users (DAU). The most noteworthy success came from addressing inactive users. Targeted approaches were made towards users who had not enabled push notifications or opened them for over 30 days. By prompting these users to add Timy as a friend on LINE and distributing job information through this channel, Timy observed a substantial increase in app activations and interactions.

This result underscored the discovery of a previously unrecognized segment of high-potential customers: users who do not frequently engage with the app but are responsive when notified via LINE. Further analysis revealed that users who returned through LINE registered a statistically significant increase in favorited job postings, indicating enhanced engagement levels.

This series of evaluations confirmed that LINE serves as an extremely effective channel for converting inactive users into active ones, and the seamless data integration provided by KUZEN was critical to this accomplishment.

Future Outlook: Insights from the Team

As articulated by Timy’s marketing team members, including Tada and Tsuzuki from the Customer Marketing & Operations department, the app plans to harness the 'notification message' feature to target pre-employment reminders, aiming to reduce cancellation rates. Moving forward, Timy envisions a future where advertising initiatives will integrate with LINE, positioning it as a hub for customer nurturing and advertising optimization. This strategic integration aims to accelerate sustainable business growth significantly.

Timy has established itself as a pivotal player, providing immediate work opportunities with over 11.9 million users relying on its platform. The company's agility and innovative strategies exemplify how technology can catalyze user engagement in competitive markets.

For further details on Timy, visit Timy’s Website.

To explore the case study of KUZEN's implementation with Timy, check out KUZEN’s Case Study.

KUZEN’s platform supports marketing effect maximization and operational efficiency. With over 600 companies adopted, it effectively integrates with CRM, MA tools, and communication platforms. Learn more at KUZEN’s Service Site.