An Oat-standing Innovation: Organic Valley's New Oat Beverages
Organic Valley, recognized as the premier farmer-owned organic cooperative in the United States, is set to enhance its product lineup with the launch of its new Organic Valley® Oat Beverages. Set to be available nationwide this fall, these delightful drinks are made from organic oats that are ethically sourced from family farms within the cooperative.
Product Overview
The new oat beverages come in two distinct varieties: the classic
Original and a rich
Creamy variant. The Original Oat Beverage is refreshingly simple, featuring just three ingredients: organic oats, water, and a hint of salt. This straightforward recipe yields a naturally delicious flavor, perfect for various uses.
On the other hand, for those in search of a supplement with a more indulgent texture, the Creamy Oat Beverage contains organic MCT oil. This not only enhances creaminess, ideal for lattes and specialty drinks, but contributes to a silky froth that makes any beverage feel luxurious.
Health and Dietary Considerations
In today's market, consumers are increasingly seeking beverages free from gums and seed oils. Laurie Drake, the vice president of marketing at Organic Valley, emphasized the importance of transparency in food sourcing. "Our new oat beverage is crafted for those who care about knowing where the ingredients in their food come from," said Drake. This aligns perfectively with a vision for clean-label products that cater to various dietary needs, being nut-free, dairy-free, and lactose-free.
These oat beverages are versatile and can be used in multiple ways: pour them over cereal, mix them into oatmeal, blend them into smoothies, or enjoy them straight from the carton. The absence of artificial colors and unnecessary additives ensures every sip is both satisfying and wholesome.
Ethical Sourcing and Sustainability
Organic Valley takes pride in its commitment to ethical farming practices. The oats used in their beverages are cultivated in the ideal growing conditions found in the heartland of the USA. These farms operate without toxic pesticides or herbicides, adhering to the standards set forth by the USDA National Organic Program.
As Drake noted, "With every new product, we stay true to our purpose to operate a cooperative that produces delicious, organic products that promote farm diversity and economic stability." This illustrates their dedication to forming strong relationships with farmers, thereby ensuring both quality and sustainability.
Availability and Pricing
Shoppers can find Organic Valley® Oat Beverages at Whole Foods grocery stores beginning September 2025. Following their initial rollout, they will expand to additional retailers. The suggested retail price for a 42-ounce carton is $5.99, making it an affordable option for health-conscious consumers seeking quality choices in their diets.
For those looking to explore more about Organic Valley's mission and the farmers behind these products, additional information is accessible on
Organic Valley's website.
About Organic Valley
Founded in 1988, Organic Valley stands as the largest organic farmer-owned cooperative in America, committed to saving and safeguarding small organic family farms. With over 1,600 member farms, Organic Valley emphasizes ethical sourcing and adherence to rigorous organic standards, supporting both the environment and sustainable agricultural practices.
Follow Organic Valley on their social platforms to stay updated on new products and initiatives, and join the community that values quality organic food sourced with care.