#USA #New York #Laura Geller #Dolores Catania #Line Smoother

Laura Geller Beauty Introduces Line Smoother

Laura Geller Beauty has officially unveiled its latest product, the Line Smoother Targeted Fine Line Filler, designed specifically for mature skin. Known for creating makeup that enhances the beauty of women over 40, Laura Geller continues on its path of innovation with this new primer. The new formula provides an instant smoothing effect, making it easier for women to achieve a flawless makeup look without the appearance of fine lines or wrinkles.

This exciting launch is supported by an empowering marketing campaign featuring Dolores Catania, a star from The Real Housewives of New Jersey and a winner on The Traitors Season 3. The campaign, dubbed Beauty Emergency Unit, reinforces the product's promise to help women overcome beauty challenges with ease and confidence. Catania’s role involves trading her former skills as an EMT for beautifying women who need a little boost in their daily lives, whether they are busy moms or nervous brides.

The Product Unpacked

The Line Smoother boasts a unique velvety texture that is ready to use in just one minute. Infused with a silicone elastomer, it visually minimizes the appearance of fine lines, wrinkles, large pores, and uneven texture—creating a nicely blurred canvas on the skin. Additionally, the formula has a subtle tint that helps to diminish dark spots and revive dull patches. Enriched with Vitamin C and Niacinamide, it not only smoothens the skin's texture but also works to rejuvenate it over time.

Laura Geller, the founder and makeup artist behind the brand, reflects on the product’s genesis in 2024: “My customers and I are firm believers in aging gracefully, but we all have moments when we wish we could just smooth out our wrinkles for the day. That’s what this product does.” Geller aims for the Line Smoother to serve as a quick solution for those who want a seamless makeup application with confidence.

Dolores Catania was equally enthusiastic about the collaboration. She expressed her enjoyment in working with Laura Geller, stating, “This product is such a quick and easy fix that really works. Responding to beauty emergencies was a fun twist compared to what I’m usually used to!”

Availability and Social Campaign

The Line Smoother Targeted Fine Line Filler is now available for $45.00 on the official Laura Geller website. In conjunction with this launch, a three-episode content series featuring Catania will be aired across various social media platforms, engaging audiences not just in the product, but in the trendy and fun approach to beauty.

Laura Geller Beauty, from its inception in 1997, has been dedicated to creating products that simplify makeup routines while delivering joyful beauty experiences. The brand has notably championed the beauty of women over 40 in its marketing strategies, showcasing how makeup can gracefully enhance their natural features.

As part of the celebration, the brand reminds all women that quality skincare and makeup solutions exist, providing the necessary tools to feel confident at any age. The Line Smoother is an exciting addition that highlights Laura Geller Beauty's commitment towards beauty products for mature skin, ensuring that every woman can feel her best, regardless of age.

For more information about the product and the campaign, visit laurageller.com.