Frontline Performance Group Unveils CheckMax: A Software Solution to Boost Restaurant Profits
In a bold move to redefine the restaurant service industry, Frontline Performance Group (FPG) has just unveiled its latest innovation: CheckMax. This performance enhancement software integrates AI insights to optimize check averages and bolster profitability in the Food and Beverage (F&B) sector. By potentially doubling the profits of establishments, CheckMax addresses critical challenges faced by restaurants, offering a beacon of hope in today's competitive landscape.
The development of CheckMax was a collaborative effort involving three global hotel brands and prominent management and ownership groups across the United States, the Caribbean, and Europe. The software aims to transform waitstaff from mere order takers into proactive revenue generators. It achieves this by introducing a service-oriented sales program, coupled with AI-fueled coaching, which empowers restaurant staff to suggest higher-margin items and provide outstanding service.
The results speak for themselves; CheckMax has been shown to increase per-guest revenue by a significant 5% to 15%. This remarkable enhancement could lead to a doubling of restaurants’ bottom line by applying suggestive selling techniques and leveraging automated analytics to identify consumer trends. Furthermore, FPG is set to introduce its proprietary metric that assesses sales quality at both the server and overall outlet levels. This innovation promises to provide clear insights and benchmarks across different portfolios, enabling restaurants to recognize performance improvements more readily.
Geoffrey Toffetti, CEO of FPG, stated, "For three decades, we've been at the forefront of boosting revenue for hotels and car rental companies. Now, we’re bringing our expertise to the dining table—filling a significant gap in structured sales and service training within restaurants. Typically, servers learn the menu but not how to align with the guest's mindset, which is where CheckMax enters to overhaul traditional service approaches."
As economic pressures mount with declining room rates and rising inflation, Toffetti emphasizes that harnessing existing guest revenue opportunities is essential. He remarked, "With CheckMax integrated alongside our front desk program, we are poised to be industry leaders in enhancing Total Revenue Per Available Room (TRevPAR)."
Former CEO of Remington Hotels, Sloan Dean, added, "When I was at Remington, I incorporated FPG's front desk solution in every property. Their capabilities in the F&B arena are not only exceptional but also innovative and crucial for the industry."
The game-changing aspect of CheckMax lies in its ability to facilitate authentic, personalized service from servers, ultimately enhancing the guest experience. Paul McLoughlin, President - International for FPG, emphasized this by stating, "When servers confidently recommend tailored experiences, such as ideal beverage pairings, they elevate hospitality standards and capture additional revenue that might otherwise remain untapped."
Combining e-learning with bite-sized video modules, CheckMax also offers real-time tracking of goals through FPG's IN-Gauge software platform. Servers can set individual revenue targets, track their sales achievements, and receive recognition via a leader board that highlights critical metrics like average revenue per guest and potential earnings.
Moreover, CheckMax seamlessly integrates with major restaurant management systems including Oracle Micros Simphony, Toast, Square, and Infrasys, with plans for more integrations on the horizon. With just a few minutes of daily investment, managers can empower their staff to boost revenue and improve guest satisfaction effectively within a single quarter.
FPG is well-known for enabling hospitality businesses to maximize incremental revenue, enhance customer service, and increase employee engagement through technology and training. With a reach across more than 2500 hotels in over 120 countries, the company stands as a trusted ally for businesses looking to improve their profitability and guest satisfaction levels. As CheckMax prepares for rollout, interested parties can join the waitlist to experience firsthand how it can transform their restaurant operations.
The development of CheckMax was a collaborative effort involving three global hotel brands and prominent management and ownership groups across the United States, the Caribbean, and Europe. The software aims to transform waitstaff from mere order takers into proactive revenue generators. It achieves this by introducing a service-oriented sales program, coupled with AI-fueled coaching, which empowers restaurant staff to suggest higher-margin items and provide outstanding service.
The results speak for themselves; CheckMax has been shown to increase per-guest revenue by a significant 5% to 15%. This remarkable enhancement could lead to a doubling of restaurants’ bottom line by applying suggestive selling techniques and leveraging automated analytics to identify consumer trends. Furthermore, FPG is set to introduce its proprietary metric that assesses sales quality at both the server and overall outlet levels. This innovation promises to provide clear insights and benchmarks across different portfolios, enabling restaurants to recognize performance improvements more readily.
Geoffrey Toffetti, CEO of FPG, stated, "For three decades, we've been at the forefront of boosting revenue for hotels and car rental companies. Now, we’re bringing our expertise to the dining table—filling a significant gap in structured sales and service training within restaurants. Typically, servers learn the menu but not how to align with the guest's mindset, which is where CheckMax enters to overhaul traditional service approaches."
As economic pressures mount with declining room rates and rising inflation, Toffetti emphasizes that harnessing existing guest revenue opportunities is essential. He remarked, "With CheckMax integrated alongside our front desk program, we are poised to be industry leaders in enhancing Total Revenue Per Available Room (TRevPAR)."
Former CEO of Remington Hotels, Sloan Dean, added, "When I was at Remington, I incorporated FPG's front desk solution in every property. Their capabilities in the F&B arena are not only exceptional but also innovative and crucial for the industry."
The game-changing aspect of CheckMax lies in its ability to facilitate authentic, personalized service from servers, ultimately enhancing the guest experience. Paul McLoughlin, President - International for FPG, emphasized this by stating, "When servers confidently recommend tailored experiences, such as ideal beverage pairings, they elevate hospitality standards and capture additional revenue that might otherwise remain untapped."
Combining e-learning with bite-sized video modules, CheckMax also offers real-time tracking of goals through FPG's IN-Gauge software platform. Servers can set individual revenue targets, track their sales achievements, and receive recognition via a leader board that highlights critical metrics like average revenue per guest and potential earnings.
Moreover, CheckMax seamlessly integrates with major restaurant management systems including Oracle Micros Simphony, Toast, Square, and Infrasys, with plans for more integrations on the horizon. With just a few minutes of daily investment, managers can empower their staff to boost revenue and improve guest satisfaction effectively within a single quarter.
FPG is well-known for enabling hospitality businesses to maximize incremental revenue, enhance customer service, and increase employee engagement through technology and training. With a reach across more than 2500 hotels in over 120 countries, the company stands as a trusted ally for businesses looking to improve their profitability and guest satisfaction levels. As CheckMax prepares for rollout, interested parties can join the waitlist to experience firsthand how it can transform their restaurant operations.
Topics Consumer Products & Retail）
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