Gyutan no Lemon Expands Internationally to Taipei
Gyutan no Lemon, a celebrated specialty restaurant known for serving thick-cut beef tongue, is set to open its first international store in Taipei, Taiwan, on October 25, 2025. This launch aligns with the brand's vision of expanding its unique culinary offerings beyond Japan, driven by overwhelming enthusiasm from Taiwanese food enthusiasts.
Founded by president Kazuma Hara in Kanazawa, Japan, Gyutan no Lemon captures the essence of beef tongue through its motto, "Thick-cut beef tongue is delicious!" The restaurant is particularly famous for its signature dish, the "Kyokumi Steak," which is crafted from the rare "tanmoto" cut of beef tongue, expertly grilled to perfection over charcoal. This dish has garnered rave reviews and a growing fanbase both domestically and internationally, thanks to its tender texture and rich flavor.
Currently, Gyutan no Lemon operates four successful locations in Japan, with its flagship store in Shinjuku achieving remarkable monthly sales of 55 million yen, creating long queues even before opening hours. Word of this success has spread rapidly, driving demand for an international store in Taiwan, where beef tongue is considered a luxury delicacy due to high import tariffs on certain cuts.
Exciting New Menu Offerings in Taipei
The Taipei outlet will feature a menu that allows customers to sample a variety of beef tongue cuts, including the famous Kyokumi Steak and other options like A5 wagyu short ribs and seasoned beef tongue. The restaurant aims to create a dining experience that is accessible yet reflective of the premium quality associated with Japanese beef tongue. Each set menu will also include accompanying dishes such as beef tongue curry, salad, and rice, allowing diners to explore the rich flavors and textures of each cut.
Local and International Appeal
Strategically located in a quiet alley near key commercial districts in Taipei, the restaurant stands within walking distance to several prominent landmarks, making it a convenient dining choice for both locals and tourists. The ambiance strikes a fine balance between convenience and serenity, enhancing the overall dining experience.
With the excitement building around the new location, local media and social media platforms have been buzzing with discussions about the restaurant, revealing a high level of interest from Taiwanese diners. Many local fans have expressed enthusiasm on platforms like Instagram and Facebook, eagerly awaiting the opening day.
This opening marks the beginning of Gyutan no Lemon's journey to establish itself as a key player in Taipei's vibrant food scene while also making a significant impact on the international market. As the brand aims to cater to both local tastes and the influx of tourists eager to savor Japanese delicacies, Taipei will serve as a launchpad for expanding its influence in Asia and beyond.
Building on Success
Established in 2018, Gyutan no Lemon has quickly built a reputation for its commitment to quality. The restaurant is unique in its dedication to thick-cut beef tongue, particularly the highly sought-after "tanmoto" cut, which is sourced with care from the highest quality meat. This commitment is evident in its preparation methods, which involve grilling the beef tongue over premium charcoal to achieve a perfect balance of flavor, texture, and presentation.
As part of its growth strategy, Gyutan no Lemon has plans for further expansion within Japan, including new locations in Osaka and Asakusa set to open in late 2024 and early 2025 respectively. Additionally, the company is launching an online store to sell unique products inspired by the restaurant's offerings, such as special curry and chili oils made using leftover ingredients, thereby promoting sustainability in their operations.
With an ambitious vision for growth and a focus on delivering an exceptional dining experience, Gyutan no Lemon is all set to introduce the joy of thick-cut beef tongue culture to the world, starting with its long-awaited opening in Taipei.
For more information regarding the opening and future developments, stay connected through their official social media channels and website.
Store Information
- - Name: Gyutan no Lemon Taipei Store
- - Address: No. 9, Alley 42, Yixian Road, Xinyi District, Taipei
- - Seating Capacity: 60 seats
- - Opening Date: October 25, 2025
- - Business Hours: Lunch 11:00-14:00 / Dinner 17:00-21:00
- - Official SNS:
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Instagram
Conclusion
Gyutan no Lemon's entry into the Taipei market not only satisfies the demand for high-quality beef tongue in Taiwan but also paves the way for the brand's international aspirations and growth. As it continues to capture the hearts of food lovers both locally and globally, Gyutan no Lemon is poised to become a staple destination for savoring exquisite beef tongue dishes.