#Indonesia #Jakarta #NEV #Chery Group #LEPAS

LEPAS Launches Its First Showroom in Indonesia

On January 19, 2026, LEPAS, a newly established brand of new energy vehicles (NEV) under the Chery Group, inaugurated its first-ever showroom in Jakarta, Indonesia. This monumental event was attended by over a hundred guests, including representatives from the Indonesian government, media personnel, influential leaders, and authorized business partners, signaling a significant breakthrough in LEPAS's global expansion efforts.

During the opening ceremony, a ceremonial ribbon-cutting was conducted by Indonesian government officials, several directors from LEPAS Indonesia, and the winner of Miss Universe Indonesia 2025. Their collaborative effort officially marked the debut of LEPAS on the international stage. The showroom's highlight was the flagship model, the LEPAS 8, which epitomizes a blend of innovation and stylish design. Enhancing the experience, a robotic host named AiMOGA served as an intelligent guide, leading guests through the showroom while offering a fresh and immersive encounter with the brand's offerings. Lifestyle influencers noted the remarkable combination of technology with aesthetic flair, stating, "From the intelligent reception robot to the futuristic ambiance inside the showroom, the establishment perfectly merges high-tech with sleek design."

A standout moment during the event was the unveiling of the LEPAS Time Capsule Moment, a presentation that symbolized LEPAS’s long-term commitment to innovation, quality, and sustainability.

For LEPAS, this showroom opening is more than just a singular event; it represents the successful implementation of a comprehensive operational system essential for its global market strategy. Zeng Shuo, the president and managing director of LEPAS Indonesia, expressed the company's dedication, stating, "The opening of the MAS Kelapa Gading showroom reinforces LEPAS's commitment to building a sustainable brand through a consistent network, high service quality, and a unified brand experience."

Since its independent debut in April 2025, LEPAS has established a global presence through various initiatives, including its first foreign showcase at the Indonesia International Auto Show (GIIAS), European introduction at the Salone dell'Auto di Torino in Italy, and partnerships with distributors in the United Arab Emirates and Kuwait, culminating in a brand launch ceremony in South Africa. With the launch of its inaugural showroom, LEPAS is solidifying its position and objectives on the international front, serving as a pivotal symbol of the brand's philosophy rooted in an elegant lifestyle.

Looking ahead, LEPAS is set to continue blending technological innovation with aesthetic elegance, providing users around the globe with unparalleled NEV mobility experiences and journeys that reflect a commitment to a lifestyle of sophistication.