#Japan #Chiba #Kurihara #Soncho-san #Penguin Village

Discover Kurihara's Unique Delicacies at Chiba's Marugoto Event

Kurihara City, located in Miyagi Prefecture, is launching an initiative to revitalize its local economy by introducing its specialties at the national event, "Ousowake Marche in Chiba". This annual event, organized by the local committee, will take place over two days, on September 12 and 13, 2026, at Makuhari Messe.

Led by Masaki Kawamura, the CEO of Penguin Village, who is also serving as a community revitalization coordinator for Kurihara, this event aims to showcase the rich culture and unique products of the region, which faces challenges of population decline and aging demographics. The introduction of local delicacies is not only an opportunity for exposure but also a critical step towards sustainable community development.

Live Broadcast on TikTok

For those unable to attend in person, the event will also feature a live broadcast on TikTok, starting at 10:00 AM on both days. Viewers can find the stream at this link.

Background of the Event

Masaki Kawamura has been actively promoting SDGs (Sustainable Development Goals) within the framework of his company, Penguin Village, emphasizing rural revitalization as a key focus. This aligns perfectly with the theme of this year's Ousowake Marche, where the local mascot, "Soncho-san," will play a significant role in attracting attention to Kurihara's products.

Featured Products

Visitors to the booth can expect to find a range of local products including:

• - Garlic Soy Sauce (100g) for 1,296 yen (tax included)
• - Moss Balls for 1,980 yen (tax included)
• - Indigo Dyed Lampshades for 9,900 yen (tax included)
• - Indigo Stoles starting at 5,500 yen (tax included)

In total, about 50 different items will be available, showcasing the unique flavors and craftsmanship of Kurihara, such as the ancient indigo dyeing technique, which dates back to the Heian period, and the cultivation of the rare mountain vegetable, "Garlic Chives."

Community Revitalization Efforts

Masaki Kawamura, alongside Soncho-san, is deeply committed to addressing environmental issues and supporting regional growth. Through this event, he hopes to raise awareness about Kurihara's specialties, including the celebrated "Monji Rice," which is said to be particularly delicious due to its cultivation using the meltwater from the surrounding mountains. By promoting these products, Kawamura aims to cultivate local industries and combat the challenges faced by the Momji district, paving the way for a sustainable future.

Event Participation Information

For attendees, there is an option to purchase priority tickets, which include a coupon worth 2,000 yen. Tickets are available for purchase through this link, and further details can be found on the official website for the event, "Ousowake Marche in Chiba."

Join us in supporting local businesses and enjoying the delights of Kurihara City at this exciting event! Don’t miss out on the chance to engage with community creators and savor the unique flavors of the region.