JTB and Flag System Partner to Digitize Healthcare Event Management Services

JTB and Flag System Partnership for Healthcare Events

In an effort to modernize and improve the management of healthcare seminars, JTB Corporation, based in Tokyo, has entered into a strategic partnership with Flag System, located in Fukuoka. Together, they will launch a new tailored visitor management service, "E-VE!® Medical Plus Plan," beginning in June 2026. This collaboration aims to alleviate the operational burdens that have surfaced in small-scale local seminars for healthcare professionals, addressing issues around visitor invitations and management, venue arrangements, and overall operational practices.

Background of the Partnership

With the healthcare industry adapting to a post-COVID19 world, the importance of data intelligence, particularly through global CRM and AI technologies, has been underscored. While larger seminars have embraced these technologies, smaller local events have faced unique challenges, including administrative overload and data inconsistencies. JTB and Flag System aim to tackle these obstacles by combining JTB's extensive expertise in managing Meetings & Events with Flag System's innovative SaaS-based visitor management services. This partnership will usher in digital transformation and operational efficiency, enhancing data utilization within seminar management.

Roles of Each Company in the Partnership

- JTB: Responsible for the planning, marketing, sales, and operational assistance of the "E-VE!® Medical Plus Plan."
- Flag System: Tasked with the development and delivery of the "E-VE!® Medical Plus Plan."

What Both Companies Will Deliver

The "E-VE!®" service provides an efficient solution for event management by allowing organizers to issue QR codes to invited guests, which can be scanned upon arrival. Utilizing smartphones or tablets means there’s no need for specialized hardware, making it accessible and easy to implement. In addition to managing entry and exit data, the service can function as a digital guestbook.

JTB and Flag System have developed this plan specifically for small-scale local seminars, adopting a flat-rate annual pricing model based on user count. This means organizations can use the service for any number of events at a consistent monthly rate. Furthermore, JTB will enhance operational support by offering event registration services through the "E-VE!®" system, merging digital efficiency with human support to ease the workloads of event planners.

Future Developments

Effective management of invitations, travel arrangements, and participant data in seminars is crucial. In the future, JTB plans to link their seminar order system with the "E-VE!®" platform. This integration will centralize the management of invitations, logistical arrangements, and attendee history on a single platform. Additionally, this data will be compatible with CRM and event management systems, with expected implementation in 2027.

This approach aims to establish a comprehensive management system that keeps track of invitation information, venue logistics, and attendance records. To further enhance efficiency, there will be options for data integration with pharmaceutical companies’ event management systems, promoting more effective seminar operations and advanced data utilization.

Core Features of "E-VE!®"

- Issue of QR codes for each guest via the management interface.
- Automated distribution of confirmation and reminder emails based on pre-set timings.
- QR code scanning can be achieved via smartphones, tablets, or dedicated devices.
- Real-time updates of scanning information allow for instant visibility of attendees and those not yet arrived.
- On-the-spot registration for unexpected visitors.
- Management of both entry and exit timestamps.
- Real-time notifications of guest arrival information to responsible parties.
- On-demand data output of attendee information (capable of being used as a digital guestbook).

About JTB Corporation

JTB is dedicated to the "Exchange Creation Business," leveraging its nationwide network to tackle challenges faced by local communities and tourism businesses. Their focus centers on connecting people, places, and experiences to generate new value, striving for regional innovation through a blend of digital and human approaches.

Established in March 1912, JTB has firmly positioned itself as a leader in the industry.

- Location: Higashi-Shimbashi 1-5-2, Shiodome City Center, Minato-ku, Tokyo
- CEO: Eijiro Yamaki
- Website: JTB Corporation

About Flag System

Flag System specializes in the development and provision of SaaS solutions for event management, providing comprehensive management capabilities for applications, customer relations, email outreach, and integrations with online streaming. They primarily serve municipalities, educational institutions, and private enterprises.

Founded in September 2010, Flag System prioritizes creating a workplace that fosters flexibility and creativity, pushing the boundaries of service innovation based on real-world needs.