#Japan #Tokyo #Infomart #Dentsu Award #Hokkaido TV

Infomart's Recognition in Hokkaido

The renowned Japanese company, Infomart Co., Ltd., recognized for its innovative approach to digital business solutions, has recently achieved a significant milestone. The firm’s TV commercial, broadcasted in Hokkaido, has officially won the Hokkaido Regional Award at the 78th Dentsu Advertising Awards, an accolade that celebrates exceptional advertising communication in Japan.

Infomart, headquartered in Minato City, Tokyo and led by President Ken Nakajima, is committed to fostering efficient operations through digital solutions. The award ceremony is set to take place on October 1, 2025, at the Grand Prince Hotel Shin Takanawa, further solidifying the brand's role in uplifting Hokkaido's business landscape.

A Dive into the Dentsu Advertising Awards

The Dentsu Advertising Awards, established in December 1947, are Japan's most prestigious comprehensive advertising accolades. Aimed at recognizing advertisers who excel in advertising communication, the awards promote problem-solving for businesses and contribute to the growth of Japan's industry, economy, and culture. This year's event saw a remarkable 1,274 entries, with only 63 works receiving awards, highlighting the competitive nature of the industry.

Infomart is dedicated to enhancing its digital support services, especially with the opening of its Sapporo office in March 2024, which focuses on business expansion and customer support in the Hokkaido region. Their BtoB platform has expanded rapidly, with over 1.2 million companies nationwide utilizing their services, reflecting a solid presence in various sectors within Hokkaido.

The commercial aired from September 25, 2024, features Masaki Hasegawa, a well-known comedian from the duo 'Nishikigoi', offering a humorous take on the benefits of digitalizing business operations alongside trading partners. By focusing on local challenges, such as long distances and complex place names unique to Hokkaido, the commercial effectively resonates with its audience, reinforcing the catchphrase, “Digital means a big Hokkaido for a small Hokkaido!” This slogan encapsulates Infomart’s mission of digital transformation and a smoother business ecosystem.

Insights from the Company

In a statement regarding the award, Hiroaki Mizutani, Head of the Marketing Planning Department, expressed his gratitude and pride in receiving such a prestigious recognition. He emphasized the importance of the BtoB platform in simplifying document exchanges between clients and partners, ensuring efficient transactions even in expansive regions like Hokkaido. The enthusiastic response from the local community to their campaign has further inspired Infomart to continue its mission of promoting digital transformation among local businesses.

About the Services Offered

Infomart’s BtoB platform stands as a modern cloud service designed to streamline inter-company transactions, cut costs, and embrace paperless operations. The platform spans eight service categories, including negotiations, order placements, standard forms, invoices, industry channels, quotations, contracts, and TRADE. As of October 2025, over 1.2 million companies are actively using this platform, which supports a staggering annual transaction volume exceeding 62 trillion yen.

Company Profile

Founded in February 1998, Infomart has been a pioneer in cloud-based services enhancing efficiency in business transactions, particularly in invoicing and order placements. The company has seen significant growth, with 794 employees as of June 2025, reflecting its commitment to innovation in the BtoB sector. For more details, visit their official website: Infomart.

In conclusion, Infomart's recent accolade not only signifies a recognition of their creative marketing efforts but also highlights their continuous drive towards supporting digital innovation in Hokkaido, ultimately benefiting countless businesses across varying industries.