#China #Beijing #Chery #AutoChina2026 #FamilyCare

CHERY’s New Vision for Global Mobility

On April 24, 2026, at the prestigious AutoChina2026, CHERY presented a fresh value proposition under the theme "For Family," marking a significant milestone in the automotive industry. This event is recognized as one of the most notable automotive exhibitions globally, and CHERY took the opportunity to announce its bold strategy of engaging 10 million families worldwide by 2030, evolving from merely a "global brand" to a responsible "global citizen."

Jeff Zhang, CEO of the CHERY Brand, emphasized during his keynote that the new slogan, "For Family," goes beyond mere wording; it represents a commitment to delivering peace of mind and joy to every journey with reliability and thoughtful technology. This heartfelt declaration resonated with attendees and has been hailed as one of the highlight moments of the event.

Over its 23 years of consistent development, CHERY has established a presence in more than 120 countries and regions, supplying high-quality products and services to over 4.5 million families. Remarkably, a new family chooses a CHERY vehicle every minute, indicating a solid trust from customers worldwide. In order to adequately cater to consumer needs, CHERY has developed an extensive global network comprising 8 research and development centers, 36 manufacturing plants, over 2,000 dealerships, and more than 1,800 service centers. They uphold the local development concept of “In somewhere, For somewhere, Be somewhere,” striving for mutual benefits and co-development with local communities.

The proposal "For Family" is backed by three fundamental pillars: uncompromised safety accessible to all, equality in space, and technological equality. This initiative aims to provide high-quality, affordable mobility solutions for families worldwide. The newly launched TIGGO V model, showcased for the first time at AutoChina2026, serves as a direct reflection of this philosophy.

Since launching its service brand, CHERY FAMILY CARE, just a year ago, it is clear that CHERY is heading towards a new and improved future in unison with hundreds of millions of families across the globe. With robust capabilities and innovative solutions, CHERY is committed to enhancing family mobility, ensuring every journey is marked by safety and joy.

As CHERY embarks on this ambitious journey, it reinforces its determination to blend advanced automotive engineering with a heartfelt approach to family needs, exemplifying how a company can thrive while contributing positively to global communities.