#United States #Boston #Gong cha #Felix #Stray Kids

Gong Cha Global Launches New Multi-Channel Brand Campaign with Stray Kids' Felix

Gong Cha Global, a leading player in the tea beverage market, has recently rolled out a dynamic brand campaign featuring Felix, the globally renowned member of K-pop sensation Stray Kids. Established in Taiwan in 2006, Gong Cha has made a name for itself by offering a diverse selection of high-quality bubble teas crafted from premium ingredients. The brand made its international entry in 2009 and has since expanded to nearly 2,200 locations worldwide, becoming synonymous with delightful tea experiences.

Leveraging Star Power

With Felix appointed as the brand's global ambassador in mid-2025, Gong Cha aims to harness his substantial influence, which resonates with millions of followers. The new campaign is aimed at celebrating both Felix’s unique artistry and Gong Cha's commitment to personalizing its beverage offerings. The synergy between music and tea is elegantly showcased, allowing fans to experience the brand through Felix's artistic lens.

The campaign's narrative unfolds through a vibrant lead video that juxtaposes Felix's music creation process with Gong Cha’s meticulous beverage crafting. As Felix collaborates on his latest tracks, viewers witness him mixing, measuring, and adjusting his favorite Gong Cha beverage. This artistic representation embodies the campaign's core message: just as music can be personalized, so can every cup of Gong Cha.

Customization at Its Core

The tagline