Suki Waterhouse and Stars Dazzle at Target's NYFW Style Tailgate Event

Target's NYFW Style Tailgate: A Celebration of Fashion and Fun

On September 13, 2025, Target transformed the High Line's Chelsea Market Passage into a dazzling venue for its Style Tailgate event, held in conjunction with New York Fashion Week. The gathering celebrated Target's fall collection and showcased the brand's commitment to accessible design and style.

A Star-Studded Affair

The event attracted an array of celebrities, including actress Suki Waterhouse, known for her captivating performances, and Natasha Lyonne, famous for her charisma. Additionally, professional athletes like Devin Booker graced the venue, bringing a touch of sports enthusiasm blending with fashion sophistication. The event featured high-energy performances led by Waterhouse, alongside electrifying DJ sets from D-Nice and Kitty Ca$h, setting an upbeat atmosphere that captivated the audience.

Themed Entertainment

The Style Tailgate cleverly merged the excitement of sports with the high fashion flair of New York Fashion Week. A performance by the Brooklyn United Marching Band provided a lively halftime show, with choreography by Sarah O'Gleby. Adding to the glam factor, Target's past design collaborator, style icon Isaac Mizrahi, made a special appearance, delighting fans with a surprise cameo. This blend of entertainment created a lively pep rally atmosphere, where fashion took center stage.

Fashion Highlights

Throughout the event, models and dancers showcased trendy designs from Target's Fall 2025 collection. Special guests like Sean Kaufman and Kysre Gondrezick stood out in curated outfits bestowed with Target's unique styling flair. The energy on the runway mirrored the boldness of the latest designs, emphasizing the need for accessible yet stylish choices this fall season. Attendees witnessed jaw-dropping styling by celebrity stylists Wayman Bannerman and Micah McDonald, influencing upcoming trends with their expertise.

Guest Experiences

For guests, the experience went beyond typical fashion shows. The Beauty Clubhouse offered pampering sessions, while the Scent Bar allowed for personalized fragrance consultations, enhancing the immersive experience. Culinary offerings included tailgate classics reimagined by renowned chef Rodney Scott, alongside gourmet mocktails curated specifically for the event. Exclusive gifting suites rounded off the luxurious feel of this fashion-forward celebration.

Social Media Spotlight

Target ensured that the excitement continued to resonate beyond the event with live behind-the-scenes content shared across its social media channels. Host Christina Kirkman, known for her comedic flair, brought warmth to the online engagement, showcasing the event's highlights to a broader audience eager to catch glimpses of the extravagance.

Target's Commitment

This year's Style Tailgate not only celebrated clothing but also reiterated Target's longstanding commitment to democratizing fashion. From stylish apparel to beauty products, Target's dedicated focus on making quality accessible has turned it into a go-to destination for style aficionados. With its rich history and future-forward designs, Target continues to redefine the retail landscape.

Discover more about Target's Fall 2025 collection on Target's official website.

The Style Tailgate perfectly encapsulated the spirit of merging fashion with a love for the game. As the event drew to a close, it left a profound impact on attendees and the fashion industry alike, standing as a reminder of how accessible design and style can bring joy to everyday life.