#United States #New York #Pilot #ShowSeeker #Innovar Solutions

ShowSeeker and Innovar Solutions Join Forces

On January 5, 2026, ShowSeeker, a notable player in the advertising technology sector, announced its collaboration with Innovar Solutions, famous for optimizing operations in the media and advertising field. This strategic merger aims to provide a breakthrough in managing ad sales effectively through innovative technologies.

The combined entity will operate under the ShowSeeker brand, showcasing the strengths of both organizations. Dave Hardy, Vice President and General Manager at ShowSeeker, highlighted the inherent alignment in the vision and mission of both companies, stating that their joint efforts will lead to enhanced solutions tailored for the evolving needs of media companies. With the backing of Spectrum Reach, which acquired ShowSeeker last year, this merger sets the stage for a significant transformation in the advertising landscape.

Enhanced Offerings for Media Businesses

One of the primary goals of this merger is to create a unified, end-to-end media intelligence solution. This innovative direction is anticipated to include several key benefits:

1. Integrated Product Suite: The merger will result in a cohesive product offering that combines Order Management and Creative Management. This integration addresses the complete ad sales process, catering to both traditional linear ads and modern streaming platforms. The modular nature of this product suite allows clients to utilize the entire suite or implement specific modules that align with their existing workflows.

2. Automation of Agency Operations: A significant aspect of this collaboration is the potential for improved agency automation. By automating the transfer of new orders, makegoods, and revisions, the need for manual input will dramatically decrease. This efficiency will be facilitated by Pilot, allowing agencies to streamline order management directly within the system without any intermediary processes.

Addressing Legacy Challenges

The first phase of the integrated roadmap emphasizes Creative Management — a process that has historically been separated from order management due to older traffic and scheduling systems. The team plans to enhance API support and update system capabilities to promote further automation in advertising operations. This ambitious plan addresses legacy challenges that have hindered efficiency in media buying, setting the stage for a comprehensive evolution in the workflow.

Future enhancements are anticipated to optimize the media buying process, specifically focusing on content management, inventory oversight, rate cards, and break management. The collaborative effort aims to ensure that users benefit from a more streamlined and insightful approach to ad sales management.

Conclusion

The merger between ShowSeeker and Innovar Solutions represents a pivotal moment for the media and advertising sectors. By unifying their strengths and expertise, the two companies are poised to deliver smarter, more effective solutions that facilitate a seamless experience for clients. To learn more about this exciting development, visit ShowSeeker.