#United States #Los Angeles #Sender One #climbing #So iLL

Sender One Climbing and So iLL's Partnership Announced

In an exciting development for the climbing community, Sender One Climbing and So iLL have launched a multi-year partnership that is set to enhance the climbing experience as the Los Angeles 2028 Olympics approach. This collaboration, which spans over the next three years, is anticipated to bring exclusive products, co-branded gear, and innovative climbing wall designs to all Sender One locations.

Both Sender One Climbing and So iLL share a profound commitment to making climbing more accessible and enjoyable for everyone. With over a decade of collaboration behind them, the two organizations are poised to leverage this partnership to inspire climbers, foster community connections, and push the boundaries of product design and functionality.

Alice Kao, Co-Founder and CEO of Sender One Climbing, emphasized the entrepreneurial spirit that both companies embody. According to her, the catalyst for this partnership was So iLL's foray into climbing wall development via their collaboration with Dreamwall. "We're excited to see how this partnership unfolds," she stated, pointing to the shared vision both entities have towards climbing.

As part of this partnership, Sender One will incorporate various So iLL products into their gym environments. This will range from essential climbing accessories like chalk, finger massagers, and brushes to high-performance climbing shoes such as the Jason Momoa Roam, which will be exclusive to Sender One. Additionally, the partnership will roll out a line of co-branded merchandise including t-shirts, hoodies, and chalk bags designed to appeal to the climbing community.

Daniel Chancellor, Co-Founder and Creative Director of So iLL, expressed his admiration for Sender One's impact on the climbing culture. "Walking into Sender One LAX for the first time was awe-inspiring. The creativity and community ethos that Alice and Wes have fostered really sparked something in me. This partnership is another step towards giving back and strengthening our friendship while also innovating within the climbing space."

As climbing continues to gain traction, especially with its inclusion in the Olympic Games, partnerships like this are crucial to sustaining growth and inspiring new athletes. Sender One and So iLL are committed to expanding the climbing community by introducing fresh ideas and products that resonate with both seasoned climbers and newcomers alike. This initiative will not only enhance the experience at Sender One gyms but will also drive the evolution of climbing as a sport in the wider community.

Sender One Climbing has consistently focused on creating spaces that inspire human connection through climbing. They aim to redefine the modern climbing gym experience with inclusive programs and a fervent commitment to accessibility. To find out more about their innovative initiatives, check out their website senderoneclimbing.com or follow them on Instagram @senderone.

So iLL began its journey as a climbing hold manufacturer but has since evolved to include a wide array of consumer products, from accessories and apparel to high-quality climbing shoes. They have also begun designing climbing walls through their partnership with Dreamwall, bringing vertical challenges to communities far and wide. For more on their offerings, visit soillholds.com or connect with them on Instagram @soill.

In closing, this partnership between Sender One and So iLL is set to mark a significant chapter in the climbing industry, leading up to the LA28 Olympics. The excitement and anticipation for what's to come resonate strongly within the climbing community, portraying a bright future filled with innovation and unity in the sport.