Mazda's August Sales Decline, But Year-to-Date Growth Continues
Mazda Reports August Sales Results
Mazda North American Operations (MNAO) has released its sales figures for August 2025, showcasing a total of 38,140 vehicles sold. This marks a decline of 7.6 percent compared to the same month in the previous year. Interestingly, when examining year-to-date numbers, Mazda has managed to achieve a total of 293,495 vehicles, which reflects a 3.5 percent increase compared to the same timeframe in 2024. However, the sales figures are impacted by the fact that August 2025 had 27 selling days, one day less than the previous year. This leads to a 4.1 percent decrease when adjusted for daily sales rates.
Highlights of August Sales
1. Certified Pre-Owned (CPO) Sales: During August, CPO sales totaled 7,212 vehicles, which represents a 4 percent decrease compared to August 2024. Year-to-date CPO sales reached 50,550, reflecting a marginal decline of 1 percent.
2. Best-Selling Models: Despite the overall decline in vehicle sales, some models performed exceptionally well:
- The CX-90 achieved its best-ever August sales with 6,801 vehicles sold.
- The CX-50 recorded the second best August results with 10,028 vehicles sold.
Regional Sales Insights
In Canada, Mazda Canada Inc. (MCI) reported total August sales of 8,274 vehicles, registering a 2 percent decrease over last year. Year-to-date sales in Canada are notably up, with 56,021 vehicles sold—a remarkable 15.7 percent increase. Meanwhile, Mazda Motor de Mexico (MMdM) reported 7,927 vehicles sold in August, which is a 6 percent decline compared to the previous year. Yet, their year-to-date sales reached 67,639 vehicles, marking a 10 percent increase from the same period last year.
About Mazda
Founded in Hiroshima, Japan, Mazda has built a reputation for its commitment to innovative design and quality craftsmanship. The brand is dedicated to enhancing the joy of motion for its customers. Mazda North American Operations is based in Irvine, California, and oversees operations across the U.S., Canada, Mexico, and Colombia through roughly 795 dealers. For further information on their vehicles, including news and media resources, visit the Mazda media center at news.mazdausa.com. You can also stay connected with Mazda through their social media platforms: @MazdaUSA on Facebook, Instagram, X, YouTube, and Threads.
Conclusion
Despite a challenging August, where sales fell short of last year’s numbers, Mazda continues to show strength in the broader year-to-date sales figures. The performance of flagship models like the CX-90 and CX-50 illustrates their ongoing appeal -- a promising sign as they look forward to future sales enhancements and innovations in the automotive market.
Topics Auto & Transportation）
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