#Japan #Tokyo #Education #Metagram #Ikimonozukai

Introduction of 'Ikimonozukai'

Metagram, a Tokyo-based company founded by Yuichi Takano, has officially released a new service named 'Ikimonozukai'. This innovative service aims to help zoos and aquariums enhance their visitor education experiences while simultaneously improving their attraction rates. By utilizing infographics to illustrate the interconnectedness of life and the fascinating aspects of ecosystems, 'Ikimonozukai' provides a novel, experience-based approach tailored specifically for educational institutions like zoos and aquariums.

The Challenge of Balancing Education and Attendance

Zoos and aquariums often face the dual challenge of wanting to offer educational experiences while also needing to increase visitor numbers. With 'Ikimonozukai', Metagram applies the power of infographics to solve this paradox, allowing visitors to discover and learn through engaging visual content. This new framework designs a visitor experience that successfully elevates both educational value and customer satisfaction for these institutions.

Case Study: Collaboration with Utsunomiya Zoo

On February 2025, Utsunomiya Zoo became the first to implement the 'Ikimonozukai' service. The zoo showcased a range of infographics that highlighted six popular animals, including giraffes, lions, penguins, and capybaras, using attractive display panels. Feedback from visitors has been overwhelmingly positive, with survey results indicating:

• - 87.2% of respondents believed the infographics provided educational value.
• - 75.0% expressed a desire to visit zoos and aquariums that offer such visual aids.

In terms of performance, Utsunomiya Zoo reported an astonishing 1,400% increase in revenue compared to the previous year. Parents noted how their children engaged with the material, with one father mentioning, "My first-grade son noticed the exhibit and wanted to explore it himself!" Other positive comments highlighted the educational impact on children and the eagerness to share photos on social media.

Overview of 'Ikimonozukai' Service

Contribution to SDGs

'Ikimonozukai' aligns with the Sustainable Development Goals (SDGs), specifically Goal 4: 'Quality Education for All'. By utilizing intuitive infographics, the service provides learning opportunities that are accessible to individuals regardless of age or background. It fosters an inclusive educational experience that connects people with the intricacies of life.

Remarks from CEO Yuichi Takano

Yuichi Takano, CEO of Metagram, stated, "Our goal is to transform the act of merely observing animals into an opportunity to learn from them. 'Ikimonozukai' aims to evolve Japan's zoos and aquariums into places of rich learning experiences that extend beyond just visual observation."

Company Overview

Metagram, established on September 2, 2024, is located in Shibuya, Tokyo. It focuses on creating compelling visual communication tools that empower learning and education within various contexts.

About Yuichi Takano

Yuichi Takano, born in 1989 in Tochigi Prefecture, is a diagram entrepreneur and a lecturer at Tokyo University of Science Open College. He has created the 'Diagram Thinking' methodology, which organizes business skills systematically. Takano's work emphasizes establishing a unique Japanese identity through infographics, aiming for economic, educational, and cultural revitalization in Japan.

Conclusion

'Ikimonozukai' embodies a new wave of educational innovation in zoos and aquariums. By bridging the gap between learning and enjoyment, it not only enriches visitor experiences but also brings a sustainable approach to conservation and education.

For inquiries or interview requests, please contact us at: info@metagram.co.jp