Magic EdTech Commemorates 35 Years of Pioneering Digital Learning Innovations

Magic EdTech: A Legacy of Digital Learning Innovations

Magic EdTech, a driving force in the realm of digital education, proudly celebrates its 35th anniversary this year. Founded in 1989, the company has evolved significantly from its initial mission of transforming traditional textbooks into digital formats. Now, with a global team of over 1,300 experts located in countries such as India, the US, and the UK, Magic EdTech is renowned for its ability to tackle the diverse challenges faced by publishers, educational technology companies, schools, and higher education institutions.

A Commitment to Learners

According to Acky Kamdar, CEO of Magic EdTech, the significance of reaching 35 years lies not merely in the passage of time, but in the commitment to prioritizing learners. “This milestone confirms the principle that focusing on learners ensures lasting relevance in an ever-evolving landscape,” he remarked. “We've crafted products designed to adapt along with contemporary needs, while always committing to core values such as access, equity, and impactful learning experiences.”

Over the years, Magic has embraced new technological advancements while preserving its foundational dedication to learner-centered design. The company's journey includes transitioning from the launch of CD-ROM learning modules in the early 1990s to establishing a dominant presence in cloud-based education, making significant strides in digital content accessibility.

Innovations and Achievements

In 2014, Magic EdTech introduced its flagship platform, MagicBox®, which currently supports over 7 million learners globally. MagicBox has garnered numerous accolades, including being named a Leader in the G2 Grid® for Publishing Software of the Year in 2024 and receiving the prestigious Best of Show award from Tech & Learning at ISTELive 2025.

In addition, Magic EdTech is widely recognized as a leading provider of accessible digital education services. The company's expertise helps clients comply with important accessibility standards, including WCAG, ADA, and EAA, ensuring that educational materials are available and usable for all learners.

As artificial intelligence (AI) continues to gain prominence in education, Magic EdTech has taken strides to integrate advanced AI capabilities across its offerings. Collaborations with industry giants like AWS and Google have allowed the company to provide cutting-edge AI solutions that empower clients to thrive in a hyper-competitive market. Magic’s time-to-market advantage, aided by comprehensive, ready-to-use solutions in Adaptive Assessments and Analytics, Data Management, Integration, and more, positions clients for success in a rapidly changing landscape.

Building Strong Relationships

Magic EdTech's success can also be attributed to its long-term partnerships with major players in the education sector, who continue to rely on Magic for innovative digital learning products and platform development. “Our leadership team fosters a culture that inspires and supports an expansive workforce dedicated to delivering on the promise of Digital Learning for Everyone,” added Acky Kamdar. “We thrive on collaboration and innovation, ensuring value for all stakeholders.”

Social Responsibility Efforts

Beyond its business pursuits, Magic EdTech is committed to making a positive social impact through its Corporate Social Responsibility initiative, Magic Pathshala. By collaborating with NGOs, public schools, and community foundations focused on underserved populations, particularly in India, Magic Pathshala has already reached over 2 million learners. The initiative has partnered with organizations like Lotus Petal Foundation, Just for Humanity, Udayan Care, and Khushi Foundation to enhance educational opportunities for marginalized communities.

Conclusion

For 35 years, Magic EdTech has set the standard for digital learning, remaining steadfast in its commitment to equitable education and innovative technology. As it celebrates this remarkable milestone, the company looks ahead to future advancements, confident that its steadfast focus on learners and continuous improvement will lead to even greater accomplishments in the educational technology landscape.