TNL Mediagene Celebrates Roomie International's Milestone in Expanding Digital Media Reach

TNL Mediagene's Roomie International: A New Era in Digital Media Expansion

In an impressive display of growth, Roomie International, the Mandarin-language edition of TNL Mediagene's popular media property, has surpassed one million monthly pageviews within just one year of its launch. This remarkable achievement underscores the effectiveness of TNL Mediagene’s strategic expansion efforts into new language markets. Headquartered in Tokyo, TNL Mediagene operates as a next-generation digital media and data group, spearheading various innovative projects aimed at reaching diverse audiences across Asia.

Launched in June 2024, Roomie International has already made significant waves in the digital landscape by accumulating 1.38 million unique pageviews in May 2025 alone. This rapid growth solidifies its status as the fastest-growing Mandarin-language media property within TNL Mediagene’s portfolio. The platform focuses on important themes that resonate deeply with its audience, such as creating personalized and aesthetically pleasing living spaces, which are essential elements of modern lifestyle trends.

The success of Roomie International is pivotal to TNL Mediagene’s broader strategy of multilingualization. This approach involves adapting and deploying existing media properties in new language markets promptly and efficiently. By expanding Roomie Japan’s successful model into Mandarin, TNL Mediagene taps into one of the largest and most vibrant markets for digital content in the world. The substantial demand for lifestyle media content in Mandarin highlights not only the business potential but also the cultural opportunities in bridging various demographics across Asia.

Co-Founder and CEO Joey Chung expressed confidence in the company’s vision of cultural convergence and digital growth within Asian markets. He emphasized the importance of Japan as a leader in cultural and lifestyle offerings while noting the increasing appetite for TNL Mediagene’s Japanese content among Mandarin-speaking audiences. Chung articulated, “Our achievement with Roomie International reflects both the demand for our content and our ability to swiftly roll it out to new markets.”

Motoko Imada, Co-Founder and President, added that the potential within the Mandarin language market is vast and serves as a crucial growth area for the company. The substantial traffic and engagement seen with Roomie Japan made it a logical candidate for expansion, and the decision to develop Roomie International, therefore, symbolizes the natural progression of their media strategy.

Financial and Operational Performance
TNL Mediagene’s Media Branded Content business unit, which includes Roomie International, made significant contributions to the company’s financial performance, generating approximately $13.7 million in revenue for FY2024 with a growth rate of 41%. This unit represents around 28% of the total revenue, further showcasing the healthy demand for high-quality lifestyle content. With over 45 million unique monthly users and more than 189 million digital interactions, TNL Mediagene’s effectiveness in delivering engaging, culturally relevant content is evident.

As the company continues to navigate the intricacies of diverse markets, it recognizes the importance of investing in localized content and forming diversified media partnerships. These investments facilitate the internationalization of Asia’s content industry, which can foster further engagement among varying communities and demographics.

TNL Mediagene is committed to producing high-quality original content that resonates with audiences, aiming to inspire individuals to recognize the beauty in everyday life. Roomie International’s focus on living aesthetics, practical home solutions, and appliance reviews cultivates an engaging platform that encourages an appreciation for modern living standards.

In conclusion, the rapid success of Roomie International illustrates TNL Mediagene’s agility in adapting to market demands and highlights the tremendous potential within the ever-evolving digital media landscape. As the company forges ahead with its multilingual strategies, the future of TNL Mediagene appears bright with further prospects for international growth and collaboration in the digital content arena.