Myprotein Celebrates Fitness with Unique Event 'TOKYO LIFT' in Shibuya

Myprotein's Engaging Fitness Event: TOKYO LIFT

On November 1, 2025, Myprotein, the UK's leading sports nutrition brand, hosted a one-day fitness event titled 'TOKYO LIFT' at Shibuya MODI. This event was not just a local gathering; it attracted fitness enthusiasts and influencers from around the globe, including representatives from the UK and Europe, proving the brand's international reach and community focus.

Myprotein is known for its commitment to providing high-quality sports nutritional products. With a reputation as Europe's No.1 sports nutrition brand, Myprotein aimed to enlighten visitors about its world of fitness through an interactive experience. The event drew attendees from all walks of life, ranging from fitness novices to seasoned athletes, showcasing the brand's inclusivity and appeal.

Exciting Activities at TOKYO LIFT

One of the main attractions of the event was the Smith Machine Challenge, where participants could test their strength while enjoying a friendly competition atmosphere. Additionally, attendees had fun with unique activities like protein fishing, and there was even a fitness-themed fortune telling game that garnered enthusiastic responses. The smile of participants achieving their fitness goals and the camaraderie formed during the challenges highlighted the event's spirit.

Influencer Engagement

The event featured some of the most popular fitness influencers as special guests, including renowned figures like Rei Yamazawa and Yoshitoku Yamamoto. With a serious YouTube following and expertise in the fitness world, these influencers added excitement to the proceedings, engaging with fans and creating a lively atmosphere. The interaction between influencers and attendees emphasized the strong sense of community within the fitness world.

Product Showcase

To enhance the experience, Myprotein distributed over 1,200 samples of their locally manufactured protein drinks and bars, which were well received by the attendees. This initiative not only highlighted the brand's commitment to quality but also gave participants a taste of Myprotein’s offerings.

Event Overview

- Event Name: TOKYO LIFT
- Organizer: THG Nutrition Limited
- Date and Time: November 1, 2025, from 11 AM to 8 PM
- Venue: Shibuya MODI, Shibuya, Tokyo

Participating influencers included:

…and many more influencers who joined the event.

Supporting Fitness Communities

Myprotein's commitment goes beyond supplying products; the brand is dedicated to enriching the fitness lives of its customers through events and activities. They plan to continue offering unique experiences that inspire joy and commitment to fitness.

About Myprotein

Founded on the principle of empowering individuals to 'Demand More,' Myprotein operates in over 70 countries. They offer a wide range of over 2,000 high-quality products, including protein supplements and sportswear at competitive prices. As the brand moves into its 20th anniversary in 2024, they look forward to introducing a rebrand emphasizing performance and wellness, marked by a new logo and brand colors. Myprotein aims to transcend barriers in the fitness industry, catering to diverse needs and fostering growth.