#Japan #Tokyo #Sasuke Financial #Shikkari Hoken #NaviNavi Insurance

Sasuke Financial Lab Rebrands NaviNavi Insurance

Sasuke Financial Lab, headquartered in Chiyoda, Tokyo, has recently announced a rebranding of its digital insurance agency, NaviNavi Insurance, to the new service name, 'Shikkari Hoken, Chanto Setsuyaku' (which translates to 'Solid Insurance, Proper Savings'). This change, effective from October 30, reflects the evolving consumer mindset towards saving amidst rising living costs.

Background and Purpose of Rebranding

In today's world, where inflation continues to rise, the shift towards saving money has become increasingly popular. However, it is equally vital for individuals to choose insurance that caters to their specific future risk concerns, such as health issues, accidents, or natural disasters.

Driving this rebranding initiative was a desire to offer consumers the ability to compare and choose from multiple insurance options, as opposed to relying solely on recommendations from agents. The goal is to empower users to select the 'just right insurance' that meets their needs while being budget-conscious. This service aims to facilitate informed decisions regarding insurance without confusion.

The new service name incorporates a dual purpose: emphasizing the commitment to adequate coverage while promoting savings, signifying that securing the right insurance can ultimately lead to financial prudence.

Brand Logo Design

The logo for 'Shikkari Hoken, Chanto Setsuyaku' has been crafted to visually communicate its core concepts of insurance and savings. The design involves a blend of simple geometric shapes that create the appearance of the Japanese hiragana character “し.”

• - The red semicircle symbolizes a vibrant and supportive lifestyle.
• - The blue square represents reliability and the transparent selection process for insurance.
• - The golden circle reflects economic advantages and the notion of smart spending, visually conveying value for money.

Statement from Sasuke Financial Lab's CEO

Mitsutaka Matsui, the CEO of Sasuke Financial Lab, commented, “We aspire to create a society where individuals can make choices that ensure necessary provisions while enriching their lives. This rebranding is the initial step towards communicating this vision more clearly.”

He reiterated the company’s dedication to providing clear and fair information and support for customer finances and peace of mind through both online and offline channels.

About Sasuke Financial Lab

Founded in March 2016, Sasuke Financial Lab aims to dispel the notion that insurance is complicated, promoting a world where consumers can easily understand and manage their insurance online. They operate two brands, 'Ko no Hoken!' and 'Shikkari Hoken, Chanto Setsuyaku,' offering services that contrast with the traditional insurance landscape.

In addition to serving retail customers, Sasuke Financial Lab provides various systems and marketing support for the insurance industry, underlining their mission to simplify and clarify insurance for all.

Visit the company website here to learn more about their services.

Social Media Presence

Sasuke Financial Lab actively engages with its community through various social media platforms:

• - X (formerly Twitter): Ko no Hoken! | Sasuke Financial Lab
• - Facebook: Ko no Hoken! | Sasuke Financial Lab
• - Instagram: Ko no Hoken Lab
• - YouTube: Ko no Hoken! Lab | Ko no Hoken! Channel | Sasuke Financial Lab Channel

Whether you are looking for adequate insurance coverage or hoping to save on your premiums, Sasuke Financial Lab is determined to assist you in every step of the insurance process.