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Exploring the Balance Between AI and Human Roles

In the swiftly evolving landscape of business intelligence, AI is rapidly transforming operational processes, often leading to increased automation and efficiency. As organizations adapt, however, challenges arise, prompting crucial questions about the division of labor between human employees and AI technologies.

Kairos Marketing, headquartered in Shibuya, Tokyo, is at the forefront of this dialogue. The company is set to participate in a pivotal online conference titled "The Boundary Between Tasks Assigned to AI and Unique Human Values: Work Assigned to AI and Areas Handled by Professionals", scheduled for January 20-22, 2026. This event will be hosted by MarkeMedia Inc. and aims to clarify the roles of AI and human input in modern business environments.

Context of the Conference

As businesses increasingly embrace AI for tasks ranging from data analysis to customer relationship management, insights into effective implementation are vital. Attendees have voiced concerns that while tasks are performed more swiftly, outcomes may falter if critical human judgment and creativity are sidelined. The core of this conference addresses a pressing dilemma facing many organizations: how much responsibility can be delegated to AI, and where is human involvement imperative?

This conference brings together experts from various fields—including business process design, organizational management, and customer experience—to explore AI utilization strategies structured around the unique values humans contribute.

Kairos Marketing’s Contribution

Noriaki Shirai, the Chief Operating Officer of Kairos Marketing, will clarify their extensive experiences with their MA+SFA integrated tool, Kairos3, which has been implemented in over 2,000 cases. He will discuss practical AI applications within sales and marketing settings and provide actionable insights on how businesses can distinguish between tasks suitable for automation and those needing human insight.

Shirai's impressive background includes engineering roles at major domestic SIers and foreign companies before co-founding Kairos Marketing in 2012, where he has since driven the design and development of Kairos3. As COO, Shirai oversees sales, marketing, and customer success initiatives while actively engaging as a speaker and facilitator in user-focused events.

Conference Details

Title:

The Boundary Between Tasks Assigned to AI and Unique Human Values

Date:

• - January 20, 2026, at 10:00 AM
• - January 21, 2026, at 10:00 AM
• - January 22, 2026, at 10:00 AM

Viewing Method:

Zoom

Organized by:

MarkeMedia Inc.

Registration Fee:

Free

Registration Link:

Register Here

About Kairos3

Kairos3 stands as a prominent integrated MA+SFA tool designed to provide actionable insights and facilitate the acquisition and management of prospective clients, as well as the monitoring of sales progress. Its user-friendly design supports decision-making based on data, allowing businesses to boost their revenue without requiring extensive technical knowledge. To learn more, visit Kairos Marketing.

About Kairos Marketing

With a mission to make marketing more accessible, Kairos Marketing develops and provides the Kairos3 tool. The company also manages a media platform, MakeFree, aimed at simplifying marketing and sales execution methods. In line with Japan's commitment to innovation, Kairos Marketing is dedicated to fostering a society where companies of all sizes can effectively leverage marketing in their sales activities.

Location: Shibuya, Tokyo
Founder: Daisuke Sasou
Established: September 2012
Website: Kairos Marketing