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Instacart and Advantage Solutions Partner for Enhanced Retail Insights

In a strategic move set to revolutionize the consumer packaged goods (CPG) sector, Instacart (NASDAQ: CART) has teamed up with Advantage Solutions Inc. (NASDAQ: ADV), a prominent sales and marketing agency specializing in CPGs. This partnership aims to provide CPGs with advanced tools that enhance in-store execution through real-time shelf visibility at scale.

The collaboration brings together Instacart's technology, rapid service capabilities, and a vast community of nearly 600,000 shoppers with Advantage's extensive retail connections and field expertise. This dynamic is designed to help CPGs of all sizes efficiently monitor and improve their product availability on retail shelves.

Real-Time Insight and Immediate Action

The innovative offering combines Instacart's in-store audit capabilities with Advantage's execution services. By utilizing a dynamic alert-based model, CPGs can access actionable insights swiftly. Instacart shoppers will conduct in-store audits focusing on various factors such as product availability, pricing accuracy, placement, and compliance with display standards. When any discrepancies or issues are identified, alerts are swiftly sent to Advantage's field teams, enabling them to act quickly to rectify the situation.

Andrew Nodes, VP and GM of Instacart Business Supply Chain, articulated the significant challenge of managing in-store inventory, which he described as complex and financially burdensome for grocery retailers. “When products are absent from shelves, it leads to losses for everyone involved,” Nodes emphasized. “By providing real-time data, we empower CPGs to identify issues rapidly and take immediate actions in a cost-effective manner.”

This partnership is not just about gaining insights; it's also about the execution. After Advantage's field personnel carry out necessary follow-up actions, Instacart shoppers can further verify the implementation, ensuring an objective assessment of performance. Such an integrated approach presents CPGs with enhanced visibility of in-store conditions and the agility to tackle obstacles comprehensively.

Unlocking New Opportunities for Brands

Another significant advantage of this partnership is its potential to create new earning opportunities for Instacart shoppers. By being an integral part of the execution verification process, shoppers can add a layer of credibility and efficiency to the CPG operations, ensuring that brands can meet consumer demand without fail.

“We are thrilled to join forces with Instacart,” said Dave Peacock, CEO of Advantage Solutions. He highlighted that this partnership would not only enhance on-shelf availability but also minimize out-of-stock situations and ensure compliance with retail display requirements. By combining forces, both companies aim to achieve a higher return on investment (ROI) for brands in an increasingly competitive market.

A Successful Pilot and Future Expansion

Instacart and Advantage have successfully piloted their collaboration and are now looking ahead to expand their services further in 2026. The insights derived from this partnership promise to reshape the way CPGs approach retail execution, providing tools necessary for efficient operations and better consumer experiences.

Instacart is recognized as a leading grocery technology firm in North America. It works alongside a vast network of retailers, streamlining the shopping experience for consumers through its platform. The integration of Advantage's capabilities will only enhance this experience, allowing brands to connect more directly and effectively with their consumers.

As retail continues to evolve rapidly, the ability for brands to have comprehensive insights and immediate actions in place could dictate their success in a challenging marketplace. With this partnership, Instacart and Advantage Solutions are poised to lead the charge in optimizing retail experiences.

For more information about Instacart, please visit Instacart's Official Website. To learn more about Advantage Solutions, check out Advantage's Homepage.