Unlocking Sales Growth: Building Effective Data Foundations for Quick Decision Making

In today's data-driven world, organizations are increasingly relying on data warehouses (DWH) to establish robust data frameworks. However, data utilization remains alarmingly low, with only a small percentage of businesses leveraging their data effectively. This upcoming webinar, hosted in collaboration with primeNumber, sets out to address this gap. The session entitled "How to Create Data Foundations That Support Quick Decision Making and Introduce Sales-Boosting Case Studies" will take place on May 21, 2025, from 12:00 to 13:00. The event aims to elucidate the significance of establishing a functional data foundation for enhancing marketing strategies.

The Data Utilization Dilemma

Despite the plethora of available data, many companies face substantial barriers to effective data consolidation and application. Two main challenges often hinder optimal data usage:
1. Human Resource Constraints: The lack of manpower and excessive workload inhibit efficient data sharing and application within organizations.
2. Knowledge Silos: When specific tasks are confined to a select few individuals, collaboration across departments becomes a significant hurdle in maximizing data potential.

By addressing these challenges, businesses can create a cohesive data framework enabling the full spectrum cycle from analysis to action within one unified platform. This is crucial not only for enhancing the effectiveness of marketing initiatives but also for ensuring that data-driven decisions can be made swiftly and accurately.

Webinar Highlights

Participants will gain insights into how to make data actionable, understanding the key elements involved in constructing effective data infrastructures. Additionally, case studies showcasing successful marketing strategies powered by solid data foundations will be discussed. This session is highly recommended for professionals facing issues such as:

- Accumulating data without a structured approach to organize and utilize it effectively.
- The technical complexities of data management being overly reliant on specific individuals, creating bottlenecks in strategic implementations.
- A desire to learn more about real-world marketing case studies that effectively utilize DWH.

Recommended Audience

- Businesses struggling to manage their accumulated data effectively.
- Marketing teams dealing with knowledge silos and dependencies on specific personnel for data tasks.
- Anyone interested in exploring successful DWH case studies in marketing.

Event Details

Title: How to Create Data Foundations That Support Quick Decision Making and Introduce Sales-Boosting Case Studies
Date: May 21, 2025
Time: 12:00 - 13:00
Location: Online Webinar
Note: Topics and speakers may change without notice.

Expert Speakers

Takayuki Asami, Senior Manager at primeNumber

With a background in customer success, Takayuki has extensive experience in sales within both domestic and international IT companies. Currently, he is dedicated to improving customer understanding of data utilization, ensuring clients can optimize their marketing outcomes.

Yuki Kobayashi, Chief Solution Consultant at DearOne

Joining DearOne in 2021, Yuki has played a pivotal role in facilitating the implementation of MarTech tools across numerous Japanese enterprises. His work has led to successful integrations of user data analytics, assisting major telecommunications firms in building efficient data environments.

Co-hosts

- DearOne: A subsidiary of NTT Docomo focused on marketing innovations.
- primeNumber: Pioneering advancements in data-driven marketing strategies.

Important Notes

Participation is limited to business professionals, with registration accepted through company email addresses only. Applications from freelancers, students, or competitors may be rejected. Once registered, attendees will receive an email with the viewing URL post-event. Lastly, all attendees are encouraged to register personally for the webinar.

Don't miss this opportunity to strengthen your data foundation skills and unlock new sales growth potential!
Enroll in the webinar here.