#Tsunan Brewery #FARM8 STAND #Ochanomizu

Experience the Essence of Niigata at FARM8 STAND

Starting May 14, 2025, Tsunan Brewery's exquisite Japanese sake will be showcased at the limited-time pop-up store, FARM8 STAND, located within the bustling JR Ochanomizu Station's "ecute edition Ochanomizu" on the second floor. Managed by FARM8 Inc., based in Nagaoka, this store merges Japan’s rich fermentation culture with innovative product offerings, creating an immersive experience that celebrates the charm of Niigata.

A Unique Space of Fermentation and Craft

FARM8 STAND is designed to evoke the themes of "fermentation, sake, and craftsmanship," allowing visitors to dive into Niigata's distinctive allure right within Tokyo's metropolitan area. The Tsunan Brewery will emphasize convenience and enjoyment with the introduction of their lightweight "GO PIN Bottle" series, specially crafted for outdoor enthusiasts and travelers.

Complementing the sake, there will also be a playful "Sake Fortune Capsule" that invites guests to experience the joys of discovering Tsunan's products, blending excitement with tradition. Visitors will not only sample delicious sake but will also have opportunities to engage with various aspects of Niigata's vibrant sake culture through diverse experiences within this pop-up store.

Also featured will be unique drinks, including FARM8's fermented beverage, the "JOGURT Shake,” as well as the "SAKE SPOT," a self-tasting stand that offers a hands-on approach to exploring Niigata's local sake varieties. This is a great chance to appreciate the potential and evolving nature of sake in today's world.

GO PIN Bottles: Travel-Ready Sake

The GO PIN Bottle series presents a modern twist on traditional sake packaging, promising portability without sacrificing quality. These stylish glass bottles each contain 180ml of Tsunan's masterfully crafted sake, catering to the needs of urban dwellers who desire an authentic sake experience on the go. This product embodies the spirit of travel and fermentation, making the enjoyment of genuine Japanese sake more accessible than ever before.

FARM8 STAND Store Details

• - Store Name: FARM8 STAND
• - Location: Second floor of JR Ochanomizu Station, “ecute edition Ochanomizu”
• - Opening Date: May 14, 2025 (Wednesday)
• - Hours of Operation: 10:00 AM to 9:00 PM (until 8:00 PM on weekends and holidays)
• - Duration of Operation: Approximately three months (subject to change)
• - Management: FARM8 Inc.
• - Liquor Sales by: FERMENT8 Inc. (part of the FARM8 Group)
• - Cooperation: Dotz and Lines Co., Ltd.

About FARM8 Inc.

Based in Nagaoka, Niigata, FARM8 Inc. excels in developing and distributing products centered around fermentation, agriculture, and craftsmanship. Their notable initiatives include the Japanese sake cocktail mixer "Ponshushu Guriya," the portable fermented drink stand "Hacco to go!", and the subscription service for craft sake called "SAKEPOST." Their motto, “Connecting local wisdom and deliciousness to daily life," encapsulates their mission to innovate social interactions and further link urban areas with rural regions.

About Tsunan Brewery

Tsunan Brewery, situated in the heavy snowfall region of Tsunan Town, Niigata, takes pride in producing high-quality Japanese sake. They utilize natural spring water, sourced from mountains over 2,000 meters high, in their brewing processes. Tsunan Brewery incorporates local rice varieties, such as "Gohyakumangoku" and "Uonuma Koshihikari," to create a harmonious blend of tradition and innovation in their sake production. Their brand motto, "Brew for Future: Brewing a coexisting future," reflects their commitment to sustainability and community. Notably, in 2025, they received the Niigata Governor's Award for first place in the