#USA #Walmart #Lakeville #Pebbles Cereal #rock tour

PEBBLES™ Cereal Launches the Exciting Pebbles Pay Tour

In a unique marketing twist, PEBBLES™ cereal is hitting the road with its all-new Pebbles Pay Tour, inviting cereal lovers to exchange something as whimsical as rocks for delicious boxes of Fruity PEBBLES™ or Cocoa PEBBLES™. This quirky initiative will stop at selected Walmart locations across the U.S. throughout September.

Forget your wallets, credit cards, and cash; all you need is a handful of rocks! The concept is straightforward: bring along a handful of small stones, and in return, you will receive a complimentary box of cereal as long as stocks last. Not only does this innovative promotion make buying cereal fun and interactive, but it also adds an element of nostalgia for longtime fans of the cereal brand.

The Pebbles Pay Tour will feature four exciting stops, including three cities named after rocks: Rock Hill, SC (September 8), Little Rock, AR (September 12), Round Rock, TX (September 17), and a special stop in Bentonville, AR, the headquarters of Walmart, on September 14. Each event will be held from 11 AM to 4 PM, allowing families and fans to join in on the fun all day.

As participants gather in Walmart parking lots, they can find vibrant displays, engaging activities, and the chance to snap photos with their favorite characters from the PEBBLES™ franchise. According to Ali Shater, senior brand manager for PEBBLES™, the aim is to inspire joy and celebrate delightful absurdities—an essential reminder for everyone to have a bit of fun amidst everyday routines.

“Our hope is to spark joy through a bit of rock-solid fun. We’re excited to see fans engaging with us and enjoying what PEBBLES™ has to offer!” stated Shater.

At each stop, attendees are encouraged to bring small rocks that will be collected post-event and donated to local parks and recreational departments in the participating cities, making this not just a giveaway but a way to give back to the community.

The promotion allows one box of cereal per person aged 18 and up, ensuring everyone has a chance to participate without the need to make a purchase beforehand. This makes the event practically risk-free and full of joy.

Fans of PEBBLES™ will recognize the brand's longstanding association with childhood memories and the beloved characters introduced through the The Flintstones cartoon series, which originally aired from 1960 to 1966. Now, with an impressive fifty-plus-year legacy, the cereal continues to bring smiles to morning routines across the nation.

In addition to the distinct flavors that keep fans returning for more, PEBBLES™ is known for its iconic crunchy rice and diverse character lineup, which includes Fred Flintstone and Barney Rubble, making breakfast blasts of nostalgia a real treat. Fans interested in getting involved during the Pebbles Pay Tour can learn more on the brand’s official website and social media channels.

For anyone looking to mix a little fun into their cereal-buying routine while supporting local communities, the PEBBLES™ Pebbles Pay Tour promises to be an unmissable event. Grab some rocks and get ready to rock with PEBBLES™ cereal this September!

About PEBBLES™ Cereal

PEBBLES™ cereal, which made its debut in 1971, has remained a favorite among children and adults alike, signaling many joyful mornings filled with colorful puffs and delicious flavors. With over 1.4 billion bowls consumed each year, it stands as America's top cereal choice for kids.

For more details about this fun promotion and the PEBBLES™ cereal range, please visit their official site at postpebblescereal.com and on Instagram, TikTok, and Facebook @pebblescereal.