#Japan #Takamatsu #New Menu #Hanamaru Udon #Miso Butter

Indulge in the New Miso Butter Udon by Hanamaru Udon

Hanamaru Udon, a popular Sanuki udon chain owned by Hanamaru Co., based in Takamatsu, Kagawa Prefecture and led by President Yoshihiro Maeda, has announced the launch of three new limited-time Miso Butter Udon varieties starting October 9, 2025. These offerings, including Miso Butter, Pork Miso Butter, and Scallop Miso Butter, will be available nationwide (with some store exclusions).

A Taste of Delicious Sin

As the cooler weather sets in, Hanamaru Udon introduces a rich and indulgent bowl that promises to stimulate your appetite. This “guilty pleasure” bowl features a deep dashi made from katsuobushi (dried fish flakes) and kombu (seaweed), combined with a hearty pork bone broth. They expertly blend the rich flavors of red and white miso, adding a hint of warming ginger, garlic, and doubanjiang for that perfect kick. Finished off with pork fat, the rich “Miso Soup” is truly comforting.

But it doesn’t just stop at the rich broth; the addition of oozy butter on top of steaming udon noodles enhances the creamy flavor and aromatic aroma. Surprisingly, this decadent soup pairs wonderfully with the chewy, fluffy Sanuki udon. With each bite, the flavors intertwine creating a truly “sinful taste.” The crispiness of the cabbage and the gentle sweetness of corn give an additional delightful contrast to the intense flavor profile.

Which One Will You Choose? The Trio of Temptation

To cater to different preferences and moods, Hanamaru Udon presents three distinct types of Miso Butter Udon:

1. Scallop Miso Butter: This flavor is making a highly anticipated return after receiving overwhelming positive feedback from customers previously, earning its spot as the most popular item. The plump baby scallops release a burst of umami that blends deliciously into the rich miso broth, while the taste of the sea truly tempts the appetite. Combined with the richness of the butter, it delivers a luxurious flavor experience that keeps the enjoyment going with the crisp textures of cabbage and corn.

2. Pork Miso Butter: For those craving meatiness, this bowl delivers a satisfying experience. The sweetness and flavor from the pork belly melt into the broth, providing a rich and hearty taste. This bowl is the ultimate choice for those days when you want to fill both your stomach and heart.

3. Miso Butter: If you are keen to start with the original “sinful taste,” this bowl showcases a pure harmony of the rich miso soup and butter, allowing you to fully savor its depth of flavor.

Elevate Your Experience with Garlicky Umami

For those already reveling in the rich flavor of these udons, there’s an optional enhancement available—“Garlic Miso” (additional 100 yen). This spicy, punchy topping elevates the flavor of the rich broth, intensifying the umami experience and adding a delicious danger that promises to amplify your enjoyment.

As temperatures dip and the craving for warmth rises, take the opportunity to indulge in the limited edition “Rich Miso Butter Udon” from Hanamaru Udon. You won’t want to miss this flavorful adventure this fall!

Product Details

• - Product Names: Miso Butter, Pork Miso Butter, Scallop Miso Butter
• - Prices:

- Miso Butter: (Small) 690 yen, (Medium) 850 yen, (Large) 1,030 yen
- Pork Miso Butter: (Small) 790 yen, (Medium) 950 yen, (Large) 1,130 yen
- Scallop Miso Butter: (Small) 840 yen, (Medium) 1,000 yen, (Large) 1,180 yen
- Garlic Miso (Topping): 100 yen
- All prices include tax.
- Dine-in and takeout prices are the same, though a 30 yen container fee applies for takeout.
- Prices may vary at some locations and for delivery.

• - Availability: At Hanamaru Udon locations nationwide (excluding select stores)
• - Sales Period: October 9, 2025 - Mid-November 2025 (planned)
• - Takeout Available: Yes,
• - Mobile Order Available: Yes, see participating stores at Hanamaru Udon Mobile Order

Follow Hanamaru on their official channels for updates: X, Instagram, Facebook, or download the Hanamaru app.

At Hanamaru, they strive to provide delicious surprises to everyone.