Clorets and PEANUTS Collaboration: A Fun New Launch
For the second consecutive year, Clorets is excited to announce the launch of its limited-edition gum featuring the beloved PEANUTS characters, set to hit the shelves on September 14, 2026. Following the successful partnership in 2025, this collaboration continues with the enchanting theme for 2026: “I like…”. This year’s design showcases iconic characters like Snoopy and Charlie Brown enjoying their favorite activities such as music, sports, and reading, all while getting refreshed with Clorets gum.
The limited edition packaging comes in five unique designs that reflect Clorets’ vibrant green brand color while bringing the playful spirit of PEANUTS to life. It includes two flavors in bottle form and one design in stick form:
Clorets XP Apple,
Clorets XP Raspberry & Blueberry, and
Clorets XP Orange. Each flavor promises a burst of fruity aromas combined with the refreshing finish that Clorets is known for, making it perfect for those moments when you need a pick-me-up.
In addition to the delightful gum, Clorets is launching an exciting campaign called “Clorets Next to What You Like” through its official LINE account on the same day. Over 380 participants will have a chance to win amazing prizes including exclusive PEANUTS stickers, the SNOOPY’S SURF SHOP merchandise set, and PayPay points worth 10,000 yen. Participants can join by adding Clorets’ official LINE account, completing a survey, and submitting a purchase receipt.
For those in the race for rewards, there are three distinct prize categories, varying based on the purchase amount. Participants can opt for a chance to secure one of the delightful original PEANUTS stickers, which depict the characters engaging in various activities, or for a shot at premium prizes such as the exclusive SNOOPY’S SURF SHOP set, featuring limited collectibles typically found only in Hawaii and Okinawa.
Exciting Contest Details!
Contest Period: September 14, 2026, 10:00 AM to November 16, 2026, 11:59 PM
Application Method:
1. Add Clorets’ official LINE account
2. Answer the survey
3. Submit the image of your purchase receipt, and choose your prize.
Each category of prizes has specific purchase requirements, ensuring there's something for everyone.
- - 100 yen category (300 winners): PEANUTS original stickers for purchases over 100 yen (tax included).
- - A course (50 winners): 10,000 yen PayPay points for purchases over 500 yen (tax included).
- - B course (30 winners): The SNOOPY’S SURF SHOP set for purchases over 500 yen (tax included).
Once submissions close, winners will be chosen through a fair lottery system with notifications sent via email. With a blend of fun designs and rewarding opportunities, the Clorets x PEANUTS collaboration invites fans to relish in the joyful experiences that come with enjoying their favorite things and sharing them with others.
About PEANUTS
The PEANUTS franchise, owned primarily by Peanuts Worldwide with Sony Group and Charles M. Schulz's family as stakeholders, has left an indelible mark on pop culture since its inception in 1950. Characters like Charlie Brown and Snoopy resonate across generations and are celebrated not just through comic strips but in a wide array of merchandise, events, and digital engagements. Continuing to commemorate 75 years, PEANUTS remains relevant with multiple collaborations and creative initiatives worldwide.
Learn More
To stay updated on this collaboration and participate, visit the official Clorets site
here. Enjoy refreshing moments with Clorets while immersing yourself in the beloved world of PEANUTS!
About Mondelez Japan: Mondelez Japan, part of the globally renowned Mondelez International, has been serving iconic brands like Clorets and Oreo in Japan since 1960, prominently holding the second position in the domestic gum market. For inquiries about the campaign, contact the Clorets campaign office at
[email protected].