#Japan #Tokyo #PRIZMA #Willgate #Social Media Sales

Introduction

In the competitive landscape of business, the importance of trustworthy marketing strategies cannot be overstated. Recently, PRIZMA, a Shibuya-based company specializing in sales support and professional talent matching services, implemented its survey release service for Willgate, a startup focused on business-to-business (BtoB) sales.

Willgate has been actively seeking ways to enhance its outreach to new clients, specifically aiming to establish credibility and trust in their offerings. The challenge they faced was the difficulty in conveying the effectiveness and reproducibility of their services, particularly when it came to their innovative social media sales method, "Apotoru," and the professional talent matching service, "Protoru."

The Implementation of PRIZMA's Survey Release

To tackle these challenges, Willgate decided to leverage PRIZMA's survey release service. This service utilizes quantitative data to effectively communicate the value of their offerings, thus enhancing brand recognition and trust. By delivering hard facts about the effectiveness of social media sales and the issues surrounding professional talent utilization in an accessible manner, Willgate aimed to maximize their public relations impact. Following the second distribution of the survey release, they experienced a remarkable increase in media placements, achieving a total of 79 recorded media reprints across various channels.

Moreover, the data acquired through these surveys was not limited to enhancing media presence but also found extensive use in various sales materials, landing pages, newsletters, and seminar documents. The results of utilizing this data went beyond mere recognition; they provided reliable materials for proposals, thereby enhancing the persuasive edge of their sales strategies.

Background and Challenges

Willgate had already been engaged in public relations strategies aimed at increasing awareness and understanding of their services. However, their efforts based on subjective appeals were not effectively communicating the tangible benefits and reproducibility of those results, leaving potential customers underserved. Especially with "Apotoru", it was crucial to provide objective grounds for this new sales approach via social media. Additionally, "Protoru" required clear differentiation points in comparison with competitors.

Major Outcomes from Implementing the Survey Release

After integrating PRIZMA’s survey release service, real-world challenges related to sales and talent utilization became visible in data form. This visibility allowed for broad secondary use—ranging from media reprints to content expansion for customer presentations. Key outcomes included:

• - 79 Media Placements: This significant number showcases the vast reach of the survey findings.
• - Multiple Applications: The data was repurposed for various uses including sales documents, seminars, landing pages, etc.
• - Evidence of Reproducibility: The survey data underscored the credibility of their social media sales approach and professional talent engagement.
• - Content for Differentiation: The findings became valuable content material, enabling Willgate to showcase their unique selling propositions clearly.

These achievements substantially improved the reliability of their services and the persuasive power of their proposals. By building a system that allows for versatile use of survey data, Willgate has successfully enhanced its external communication capabilities and refined its public relations strategy in the sales support and talent matching domains.

About PRIZMA

PRIZMA stands out as a comprehensive PR service provider, offering research, planning, and public relations all under one roof. By combining research prowess, content creation skills, and robust media relations, PRIZMA pioneered a new paradigm in the PR agency landscape. They act as dedicated PR partners, providing comprehensive promotional strategies tailored to client needs.

Services Offered by PRIZMA

• - Brand Consulting: Insights to elevate brand value.
• - Content Marketing: Crafting compelling narratives to drive engagement.
• - Online Customer Acquisition Support: Strategies to boost online presence.
• - Media PR Agency Services: Managing media relations for optimal exposure.

Conclusion

The partnership between Willgate and PRIZMA exemplifies the power of data-driven public relations strategies in fostering trust and visibility in a crowded marketplace. As companies seek innovative solutions to stand out, leveraging services like PRIZMA's survey release can lead to significant improvements in outreach and brand reputation.