IQM Advertising Corporation Strengthens Leadership Team with New Executives

IQM Advertising Corporation Strengthens Leadership Team

On December 18, 2024, IQM Advertising Corporation, a prominent global media buying platform, announced the significant expansion of its leadership team with the addition of four new executives. This strategic move aims to enhance the company’s operational effectiveness and data-driven advertising strategies in the highly regulated media landscape.

The new leaders appointed to the executive team include Varun Athi as Chief Financial Officer (CFO) and Chief Operating Officer (COO), Vai Gupta taking the role of Chief Product Officer, Amanda Levi serving as the Head of Human Resources, and Tony Sherry stepping into the role of General Manager for Healthcare. Each of these individuals brings a wealth of experience from various sectors, promising to strengthen IQM's position in the market.

Varun Athi: A Dual Role in Finance and Operations

Based in New York, Varun Athi takes on the dual responsibilities of CFO and COO at IQM. His primary focus will be on driving financial performance and operational scalability, ensuring that IQM is well-positioned to seize market opportunities. Athi’s extensive background includes serving as an advisor to IQM in the past, along with high-ranking roles in technology companies such as Stova, Lumar, and Wonder. His dual insights into finance and operations are expected to yield long-term value creation for the company.

Vai Gupta: Innovating Product Development

Based out of California, Vai Gupta joins IQM as Chief Product Officer. With a career steeped in entrepreneurship and a significant presence in the adtech landscape, Gupta will oversee the development and enhancement of IQM’s programmatic media buying and audience intelligence platform. His experience includes pivotal roles as Chief Technology Officer at Octillion and founding multiple successful ventures, including Applift and Airpush. Gupta’s leadership is anticipated to elevate IQM's capabilities across specialty verticals such as healthcare and political advertising.

Amanda Levi: Strengthening Company Culture

Amanda Levi steps into the position of Head of Human Resources in Washington D.C. Her mission will be to cultivate a thriving company culture while ensuring that IQM’s employees have the necessary tools for success. Levi's previous roles at organizations like Premion and Tegna have equipped her with the experience to drive employee empowerment and promote a safe workspace. She aims to develop a comprehensive HR roadmap that aligns with the company's strategic goals and improves overall employee engagement.

Tony Sherry: Leading the Healthcare Division

Tony Sherry, now General Manager for Healthcare in New York, brings valuable expertise to the IQM team. In his capacity as SVP of Healthcare, Sherry will lead a cohesive vision across various departments, including Sales, Ad Operations, Product, Marketing, and Client Success. His previous experiences at companies like Swoop and Data360 have honed his skills in driving revenue growth and establishing competitive platforms within the healthcare industry, which will be crucial for IQM’s expansion.

A Vision for Future Growth

Kris Qiu, Co-Founder and CEO of IQM, commented on the strategic importance of these new appointments, stating, "IQM has entered a pivotal point of growth for our business. The leadership team must reflect the enthusiasm our clients and employees have for our services. Varun, Vai, Amanda, and Tony each bring unique qualities that make them experts in their respective fields and I’m excited to have them contribute to IQM’s future."

The integration of these new leaders is expected to not only drive internal growth strategies but also enhance client-oriented services and innovative solutions to meet the needs of the ever-changing media landscape. As IQM continues to refine and expand its operations, these executives are set to play a key role in steering the company toward its ambitious objectives.

For more information on IQM and its leadership team, visit www.iqm.com.