#Italy #Milan #EICMA 2026 #Motorcycle Exhibition

EICMA 2026 Sets New Standards with Record-Breaking Attendance

The EICMA 2026, the renowned International Two-Wheeler Exhibition, recently concluded in Milan, claiming the title of the largest edition in its history. This year, the event welcomed more than 600,000 visitors, marking a 6% increase from the previous year. In addition, attendance from international trade professionals surged by an impressive 30%, indicating a growing global interest in the two-wheeler sector.

From November 3 to 8, the exhibition took place across ten expansive halls at the Fiera Milano Rho, stretching over 300,000 square meters. It served as a hub for business engagements, showcasing new models, offers for motorcycle enthusiasts, and engaging entertainment events. With a total of 764 exhibitors representing 2,150 brands from 52 countries, it confirmed its position as a vital international business platform for the motorcycle industry.

Among the remarkable aspects of EICMA 2026 was the 'Speed Legends' exhibition, dedicated to the rich history of MotoGP™. This feature attracted over 150,000 visits and highlighted legendary motorcycles that have graced the MotoGP circuit. Attendees had the chance to see iconic bikes linked to legendary riders such as Giacomo Agostini, Kevin Schwantz, and Valentino Rossi, perfectly illustrating the event's connection between history and modern motorsport.

The MotoGP™ association not only drew visitors but also energized the exhibition with the MotoGP Gaming Arena, allowing attendees to experience simulated racing using real motorcycles. Additionally, competitions provided attendees with opportunities to win unique experiences at upcoming Grands Prix.

To celebrate its 21st anniversary, MotoLive showcased thrilling performances over eight hours of live broadcast, featuring motorsports highlights and the participation of renowned motorcycle champions. The event encompassed various challenges in a 60,000-square-meter arena, which became a major attraction for fans and industry professionals alike.

EICMA 2026 also highlighted urban mobility with over 4,000 free test rides on electric and combustion-engine scooters, mopeds, and quadricycles, giving a hands-on experience to attendees looking to explore personal transportation options.

In addition to the exciting showcases, significant announcements included the unveiling of the 2027 Dakar Rally route and impactful discussions at the ACEM–ANCMA conference, which emphasized the economic contributions of the motorcycle industry to Europe and the UK, estimated at €35.1 billion in GDP and providing 481,600 jobs.

The presence of high-profile attendees, including Italian Prime Minister Giorgia Meloni, underscored the importance of EICMA as a global exhibition that spotlights the motorcycle sector and promotes the Made in Italy brand. EICMA 2026 successfully combined excitement, business, and entertainment, firmly reinforcing its role as a premier event in the two-wheeler industry.