Experience South Korea's Top Craft Beer 'JEJU BEER' at K-Collection with KCON JAPAN 2025

Discover South Korea's No.1 Craft Beer at KCON JAPAN 2025

Get ready for an exciting experience as 'JEJU BEER', the top craft beer from Jeju Island, South Korea, makes its inaugural appearance at 'K-Collection with KCON JAPAN 2025'. The event will be held from May 9 to May 11, 2025, at the Makuhari Messe in Chiba, Japan. This is a fantastic opportunity for K-POP fans and anyone interested in Korean culture to enjoy a refreshing brew while engaging in the lively atmosphere of KCON.

About KCON Japan 2025

KCON has been a cornerstone of the K-Culture phenomenon since its inception in 2012 in the United States. Over the years, it has grown into a massive celebratory event that brings together fans of K-POP and Hallyu (the Korean Wave) across Asia and Europe. The first KCON in Japan took place in 2015 at the Saitama Super Arena and has continued to grow in popularity, with last year's KCON JAPAN 2024 attracting a record-breaking attendance of over 140,000 fans.

KCON is a unique blend of concerts and conventions, offering a diverse lineup of entertainment, including K-POP performances, food stalls, beauty exhibitions, fashion showcases, and drama experiences. This year's KCON JAPAN 2025 will feature a star-studded artist lineup, including popular groups like TAEMIN, JOYURI, ZEROBASEONE, and many others.

Explore K-Collection with KCON JAPAN 2025

Within the larger KCON event, K-Collection serves as a dedicated space where fans can explore various aspects of K-Culture. Sponsored through a collaboration between the South Korean government and the private sector, this section of the festival displays products from beauty, food, lifestyle, and more, aiming to connect with K-CULTURE enthusiasts from around the world.

JEJU BEER will have its own booth at the K-Collection, specifically located at 6H-K14 in Hall 6. At this booth, attendees can sample the popular 'Jeju White Ale', a wheat beer that has garnered significant fame in Korea. In addition to beer tastings, the booth will feature mini-challenges related to K-POP and Jeju Island, enhancing the interactive experience for festival-goers. Be sure to follow their official Instagram @jejubeerjapan.official for special perks!

A Taste of Jeju: The Jeju White Ale

Launched in 2015, JEJU BEER has rapidly become a favorite on the Korean craft beer scene, thanks to its high-quality production and unique flavors. The Jeju White Ale, in particular, has made a splash, being named a hit product in Korea's convenience store craft beer market. The beer is brewed using local ingredients, including wheat and the famed tangerine peels from Jeju Island, resulting in a refreshingly fruity taste. The water used is sourced from the island's underground reserves, adding to its authentic character.

Each sip of this ale delivers a citrus aroma, instantly transporting you to the serene beaches of Jeju Island. With an alcohol content of 5.3% and an IBU of 21, this smooth, easy-to-drink beer promises to be a highlight at the festival.

Booth Features and Event Highlights

Visitors to the JEJU BEER booth will not only have the chance to taste the Jeju White Ale but will also be treated to exclusive giveaways for those following their Instagram. The atmosphere will be celebratory, with live quizzes and engaging interactions that merge the excitement of K-POP with the delightful experience of sampling craft beer.

As K-Culture continues to gain followers around the globe, JEJU BEER and its team at Yuwatrade Co., Ltd. remain dedicated to making a lasting impression on local markets, creating memorable experiences for craft beer aficionados and K-CULTURE lovers alike.

Don't miss out on this splendid opportunity to connect with your favorite K-CULTURE icons while enjoying one of Korea's best craft beers at KCON JAPAN 2025. Make sure to mark your calendars for May 9-11, 2025!

About Yuwatrade Co., Ltd.

Founded in 1993, Yuwatrade is recognized as a leading importer of craft beers in Japan, representing popular Hawaiian craft beer brand Kona Brewing among others. The company's philosophy revolves around enhancing people’s lives through quality food and beverages, encapsulated in their motto to bring happiness through culinary experiences. Their mission now extends to include the growth and appreciation of craft beers like JEJU BEER, ensuring that the joy of great beer can be experienced by more consumers in Japan and beyond.