#Japan #Tokyo #Corporate Character #Amana #NOIZie

Webinar Announcement: Corporate Character 3.0

Theme: Creating Purpose-Driven Questions through Characters
Date: January 21, 2026
Time: 12:00 PM - 12:45 PM
Location: Online

Amana Inc., headquartered in Shinagawa, Tokyo, and led by CEO Go Akira Kaneko, is excited to announce an upcoming online seminar titled "Corporate Character 3.0: What is a Character that Generates Questions to Drive Purpose?" on January 21, 2026.

Many businesses have articulated their purpose or vision, yet struggle to translate these into meaningful actions. Have you experienced a disconnect between your stated values and actual engagement within your organization? This webinar aims to address this issue by redefining corporate characters not merely as cute figures or marketing tools, but as catalysts that foster inquiry and drive human thought and action within companies.

During the session, we will explore practical insights gleaned from Amana's experimental initiatives and the character NOIZie, which was created to spark discussions around purpose, recruitment, and business innovation. The focus will be on character design as a means of creating opportunities for thinking, thus inspiring internal brand movement before any external communication occurs.

Speaker: Eiji Murakami

Position: Brand Planner, Amana Inc.
Eiji Murakami, our speaker, specializes in communication design and branding. As a planner, he collaborates with business leaders, brand managers, and various creators to co-create value for the future and executes creative directions that implement innovations in society. Eiji is a graduate of the Camberwell College of Arts, University of the Arts London, and joined the Amana Group in 2007, moving up from graphic design to web direction to his current role in planning.

About NOIZie

NOIZie is a character born from Amana Inc., embodying the concept of "Adding Noise and Aesthetic to the World." At Amana, "noise" refers to providing stimulation, raising awareness, and prompting questions. In today's rapidly changing corporate landscape, asking questions has grown increasingly vital. Born from Amana’s unique ART (Aesthetic, Research, Thinking) approach, NOIZie serves as a character that generates inquiries, making it essential in various business environments.

Who Should Attend?

This webinar is ideal for those who face challenges such as:

• - Difficulty in communicating or embedding the brand's purpose effectively.
• - Feeling that while a purpose is well articulated, the brand isn't resonating.
• - Experiencing limitations with the current marketing rhetoric or functional appeals.
• - Seeking to engage younger employees in recruitment and internal initiatives but struggling to do so.
• - Having theories for new business or digital transformation but lacking widespread understanding.
• - Facing challenges in implementing and utilizing corporate characters effectively.

Event Details

• - Capacity: 100 participants
• - Fee: Free of charge
• - Registration Link: Register Here
• - Contact:

- Phone: 03-3740-4011 (Main Office)
- Email: [email protected]

About Amana Inc.

Founded in 1979, Amana Inc. began as a company specializing in advertising photography and has expanded to become the largest creator of visual production in Japan, offering services in steel and video production, including TV commercials and online videos, as well as CG (retouching, 3D CG, apparel CG). With abundant creative resources and extensive experience gained from handling over 15,000 projects annually, Amana is dedicated to transforming communication for clients, ensuring their values resonate and motivate audiences. The company also collaborates with clients to enhance their communication strategies and facilitate processes like digital transformation, combining its solutions to elevate corporate value.

Company Overview:

• - CEO: Go Akira Kaneko
• - Location: 2-2-43 Higashi Shinagawa, Shinagawa-ku, Tokyo
• - Established: April 1979
• - Capital: 100 million yen
• - Employees: 517 (consolidated, as of November 1, 2025)
• - Business Area: Visual communication business, including strategic planning, brand design & activation, internal communication, content marketing, content creation & editing, prototyping, video/graphic design, web development, and other promotional measures.
• - Website: Amana Website