#Japan #Tokyo #Taisho Pharmaceutical #LipovitanDX #Morning Fatigue

A New Perspective on Morning Fatigue

On October 8, 2025, Taisho Pharmaceutical Co., Ltd. will release a web video titled "Morning Fatigue Theater: I Want to Sit Because I’m Tired" as part of their promotional activities for Lipovitan DX, a product designed to support fatigue recovery during sleep and prevent morning fatigue. Alongside this release, they are hosting the "Morning Fatigue Common Situations Campaign" on X (formerly Twitter).

The term "morning fatigue" refers to the phenomenon where one feels as if they are still tired upon waking, even after a full night of sleep. Taisho Pharmaceutical, headquartered in Toshima, Tokyo, conducted a web survey revealing that nearly half of people in their 40s and 50s feel this common form of fatigue every morning.

Lipovitan DX, reintroduced after roughly 40 years, serves as a tablet form of a fatigue recovery vitamin. It contains 500 mg of taurine and vitamins B1, B2, and B6, and is recommended for individuals aged 15 and above, with a dosage of three tablets once daily. The product is formulated without caffeine for those who may wish to take it before bedtime, paired with sleep-supporting ingredients such as glycine and shigoka, making it ideal for those waking up still tired.

In June, the company hosted the "Lipovitan DX Bed Café" event in Tokyo, aiming to raise awareness about morning fatigue. Visitors shared relatable experiences with many expressing their common sentiments. The standout observation was how commuters felt relieved when a fellow passenger got off their train, providing a moment of joy amidst the exhaustion of riding public transportation early in the morning.

The newly released web video captures this sentiment, dramatizing the shared experience of commuters navigating their morning routines. Celebrated actor Mori Hiroshi, known for his role in the 2025 historical drama "Berabou: Tsutashige Eikana no Yume Banashi," stars in the main 90-second video, enriched by short narratives from two other perspectives, resulting in a total of four videos available on Taisho Pharmaceutical's official YouTube channel.

The goal of the video and the accompanying "Morning Fatigue Common Situations Campaign" is to create a connection with everyday viewers about their feeling of fatigue. By illustrating these relatable scenarios through vibrant illustrations on social media, the company strives to boost the visibility of their product's benefits in combatting morning fatigue.

Web Video Details

• - Title: Morning Fatigue Theater: I Want to Sit Because I’m Tired
• - Release Date: October 8, 2025, at 11:00 AM
• - Available On: Taisho Pharmaceutical's official YouTube channel (Link)

X Campaign: Morning Fatigue Common Situations

The campaign on X invites users to engage by choosing their most relatable illustration from three options based on findings from the aforementioned June event.

• - Campaign Name: Morning Fatigue Common Situations Campaign
• - Submission Period: September 25, 2025, 10:00 AM - October 15, 2025, 11:59 PM
• - How to Enter:

1. Follow the official Lipovitan D account on X (@Lipod_taisho).
2. Select and post your favorite illustration from the campaign post.

• - Prizes: 90 tablets of Lipovitan DX and a BAKUNE pajama set.

This exciting endeavor by Taisho Pharmaceutical aims to foster a sense of community and awareness around the relatable struggle of morning fatigue, showcasing their commitment to improving consumer health and wellbeing.