KIT KAT® Introduces the Break Brothers to Ensure Your Breaks Are Protected

In today's fast-paced world, the necessity for a quick breather has become ever more critical. With relentless work schedules and constant multitasking, moments to take a break seem almost obsolete. Recognizing this, KIT KAT® has launched a refreshing ad campaign featuring the Break Brothers, designed to remind us all of the importance of pause amidst our hectic lives.

The Break Brothers represent a quartet of charismatic characters who embody the very essence of the iconic KIT KAT® chocolate bar. Each character, clad in stylish suits, is tasked with safeguarding your right to a genuine, crispy break. Their mission? To eliminate distractions and create a serene space where you can indulge in that quintessential snap-off piece of a KIT KAT® without a worry in the world.

Ryan Riess, Vice President of Brand Strategy and Creative Development at The Hershey Company, shared insights into the campaign’s vision. "KIT KAT® has established itself as a globally recognized brand, not just for its delightful chocolate but also for its representation of moments of well-deserved breaks. The Break Brothers take this a step further, ensuring that our customers not only recognize their need for breaks but also savor them with pleasure and without interruptions," he explained.

The ad creatively showcases an office setting where the Break Brothers intervene amidst the clamor. When a fatigued worker, yearning for a piece of his KIT KAT®, is beset by distracting conversations about document formatting, the Break Brothers step in like superheroes to champion his right to a moment of tranquility. Their intervention sends a clear message: it’s time to prioritize your break.

The premiere of the Break Brothers will take place during the NCAA Men's Championship Game on April 7, 2025, marking a significant moment in advertising history as this will be the first standalone character-driven campaign for the brand. Post-premiere, viewers can anticipate seeing more adventures with the Break Brothers across various media outlets, including social platforms such as Instagram and TikTok.

The campaign aims to ensure that regardless of your identity—be it an athlete, a fan, or simply someone needing a well-deserved pause—everyone has the right to enjoy a break. It serves as a gentle reminder that taking time for oneself is not just a luxury but a necessity.

As part of an industry-leading snacks company, The Hershey Company has consistently aimed to deliver moments of joy through its beloved brands. Their commitment to quality and community well-being highlights the responsibility they embrace not just as a business but as contributors to society. With the introduction of the Break Brothers, KIT KAT® is set to inspire people to reconnect with the art of taking a break—one delicious piece at a time.

For those interested in following the Break Brothers and the latest from the KIT KAT® brand, social media channels are the place to be. Prepare to see these characters in action and look forward to their creative ways of ensuring ‘Protection of the Break.’

In this age of ceaseless motion, let’s not forget to occasionally hit pause, savor a KIT KAT®, and embrace the simple pleasure of just being.

For more information about KIT KAT® and its exciting initiatives, visit The Hershey Company’s official website. Their legacy of bringing joyous moments through chocolate continues, with over 130 years of dedication to not only taste but to community and purpose.