Krispy Kreme Unveils Exciting New Harry Potter Collaboration
As the return to Hogwarts approaches, Krispy Kreme Japan is unveiling an exciting collaboration with the beloved Harry Potter franchise, set to launch on September 1, 2026. This partnership is aimed at bringing a touch of magic to fans and customers alike, offering limited-time items that not only celebrate the wizarding world but also fit perfectly in everyday settings like schools and workplaces.
Beginning with the first phase of this collaboration, which kicked off on August 21, customers have been able to indulge in four unique donut varieties inspired by the iconic Hogwarts houses: Gryffindor, Ravenclaw, Hufflepuff, and Slytherin. In addition, fans can enjoy the quirky 'Sorting Hat Donut' themed after the Sorting Ceremony, and a special frozen drink named 'Krispy Frozen Golden Snitch Latte', reminiscent of the elusive Golden Snitch from the Harry Potter universe. The Tokyo International Forum store will undergo a magical transformation inspired by the world of Hogwarts, offering an immersive experience for visitors.
Starting September 1, as part of the second wave of this initiative, Krispy Kreme will introduce products and campaigns that help fans enjoy the enchanting world of Harry Potter even more closely. They will be offering a limited edition collaboration tumbler and a special 'Hogwarts Box' containing four of the house-themed donuts, with only 1,000 sets available through a lottery system in Japan. Additionally, exclusive eco-bags featuring original Harry Potter designs will be sold in limited quantities, allowing fans to bring a piece of the magic home.
The limited edition tumbler, which was also available during an earlier overseas collaboration in 2025, features bold Krispy Kreme and Harry Potter logos, making it a highly sought-after collector's item. A special set of the 'Hogwarts Box' and collaboration tumbler will be available exclusively through the official Krispy Kreme app for a limited time from September 1 to September 3, allowing fans a unique opportunity to experience magic in their day-to-day lives.
Moreover, as a part of Krispy Kreme's annual 'KRISPY KREME WEEK' that aligns with 'Krispy Kreme Day' on September 9, students will have exclusive access to special campaigns. During this period, if students purchase at least one donut or drink and invoke the “Accio” spell at the store while presenting a student ID, they will receive a complimentary 'Original Glazed®' donut. This campaign aims to spread the joy of the start of a new school year, echoing the excitement of returning to Hogwarts.
With the introduction of the second phase including collaboration items and limited-time campaigns, this unique blend of the magical world of Harry Potter and the playful spirit of Krispy Kreme promises to offer fans an unforgettable experience. The partnership celebrates the rich history of both the Harry Potter franchise, which has captivated millions across the globe since its inception, and Krispy Kreme’s commitment to providing joyful moments through delicious donuts and engaging experiences.
Special Product Information
'Hogwarts Box (4 donuts) & Collaboration Tumbler Set'
- - Application Period: September 1 (Tuesday) to September 3 (Thursday), 2026
- - How to Apply: Through the official Krispy Kreme app, 'Krispy Kreme for APP'
- - Delivery Period: September 22 (Tuesday) to September 27 (Sunday), 2026
- - Set Contents: 1 x Hogwarts Box (4 donuts), 1 x Collaboration tumbler
- - Sales Quantity: 1,000 sets
- - Price: 6,600 yen
This exclusive set boasts a specially designed tumbler, making it a perfect inclusion for both Harry Potter fans and donut lovers alike.
'Collaboration Eco-Bag'
- - Sale Period: Starts September 1 (Tuesday), 2026, until sold out
- - Price: 2,530 yen
- - Sale Locations: Krispy Kreme stores (excluding some retailers and events)
This eco-bag, designed with Harry Potter themes, is perfect for daily shopping as it can hold up to four boxes of donuts.
Campaign Information
In conjunction with the busy school year, the 'Back to Hogwarts' campaign coincides with Krispy Kreme Day, set to engage students in a magical way. Students beyond middle school age can take part in this offer and share the joy of returning to Hogwarts through delightful snacks.
Through this vibrant array of offerings, Krispy Kreme continues to create heartfelt connections with fans around the magic of Harry Potter, ensuring that both the franchise and the brand remain an integral part of many magical moments to come.