AITO's Vision for Global Growth: Merging Luxury with Intelligent Mobility

AITO's Path to Global Expansion

AITO, a premium brand under the SERES Group, recently showcased its advanced engineering and intelligent technologies at the 2026 Paris Motor Show. With the philosophy of "Intelligence Redefining Luxury," AITO is poised to make a significant entrance into the European market in the fall of 2027, further establishing its presence on the global stage.

Engineering Excellence

At the core of AITO's innovation is the SERES MF Platform, which represents the cutting-edge technology that underlines the brand’s intelligent vehicles. This platform integrates a multitude of features including various powertrain configurations—BEV (Battery Electric Vehicle), REEV (Range Extender Electric Vehicle), and PHEV (Plug-in Hybrid Electric Vehicle)—to cater to diverse customer needs. Furthermore, it boasts advanced safety systems, intelligent chassis technology, and an integrated central hub that oversees crucial vehicle functions. This approach ensures a seamless driving experience refined by both performance and comfort.

Intelligent Manufacturing

AITO’s commitment to quality is encapsulated in its SERES Super Factory—a highly automated production facility that employs over 3,000 robots and features 100% automation in critical processes. This factory is akin to an industrial brain that ensures the smooth communication of data across the supply chain, enhancing the coordination of over 300 partners involved in the production process. This synergy between cutting-edge technology and automated manufacturing emphasizes AITO’s dedication to offering trustable vehicles to its customers.

Global Partnerships

Supporting AITO’s ambition for global growth is a robust network of suppliers and partners worldwide. This cooperation spans key vehicle component areas, ensuring that AITO can deliver high-quality systems that enhance performance, reliability, and overall vehicle excellence. Coupled with localized service systems, AITO is ramping up its game in vehicle diagnostics, mobility services, and spare part supplies to meet market demands effectively.

Market Recognition

AITO’s performance metrics are indicative of its stellar ascent within the luxury vehicle market. As of 2026, AITO has remained a dominant player in China’s luxury automotive segment, recently securing a position within the top 10 luxury brands worldwide, as stated by Brand Finance. With over 1.2 million customers and collectively traversing over 40 billion kilometers in its vehicles, AITO is not just redefining luxury mobility; it’s establishing a new industry benchmark.

AITO's innovative features and commitment to advanced engineering have led to it ranking first in J.D. Power's initial quality survey and net promoter score for new energy luxury brands. This reflects the profound trust and satisfaction that customers place in AITO vehicles, bolstered by the advanced intelligent driving systems installed in the cars, contributing to their growing popularity.

Looking Ahead

With plans well underway for a European market introduction, AITO emphasizes its philosophy of combining traditional luxury with technological advancements to create a "new luxury" experience for customers. The success AITO has seen in the realm of intelligent vehicles presents a strong foundation for sustainable global growth. As AITO continues to expand its operations, it remains committed to excellence in product development, manufacturing, and customer service, ensuring it stays at the forefront of the luxury automotive industry.

About AITO

Founded in December 2021, AITO embodies the essence of premium intelligent electric mobility under the SERES Group. The name signifies "Adding Intelligence to Auto", capturing its mission to redefine luxury in the new energy vehicle industry. With its remarkable technological capabilities and refined quality, AITO was the best-selling luxury vehicle brand in China in 2025, achieving a record-breaking delivery speed that stands as a testament to its outstanding performance in the sector.

AITO's trajectory underscores a dynamic convergence of luxury and intelligence, leading the way for the future of mobility.