TUMI Unveils the New 19 Degree Lite Collection Featuring Lando Norris

TUMI Launches the 19 Degree Lite Collection with Lando Norris

TUMI, the renowned international brand specializing in travel and lifestyle products, has made a significant announcement with the launch of its latest collection, 19 Degree Lite. As part of the ongoing "Uncompromisingly Light" marketing campaign, the brand featured global ambassador Lando Norris, a celebrated Formula 1 driver and a charismatic figure in the motorsport world. This collection promises to redefine travel convenience with its lightweight design and meticulous craftsmanship.

A New Chapter in Innovation

The 19 Degree Lite collection embodies TUMI's dedication to creating premium travel products. With an emphasis on weight reduction without compromising durability, this collection features innovative elements including lightweight wheels and zippers, allowing for a seamless travel experience. Lando Norris shared his excitement about the collection, stating, "Working and traveling with TUMI is incredible, and this campaign made my first trip to Lake Como unforgettable. Exploring this stunning landscape with the 19 Degree Lite by my side is an experience I won't soon forget."

Captivating Campaign Imagery

Directed by Keane Pearce Shaw and captured through the lens of photographer Emma Panchot, the campaign video takes place in the picturesque surroundings of Lake Como. It not only showcases the elegance of TUMI products but also highlights Lando's personal experience exploring iconic sites such as Villa Erba. The visuals eloquently convey the ease of movement that 19 Degree Lite facilitates, encapsulating the freedom and agility experienced both in racing and adventure.

A Testament to Performance and Precision

Victor Sanz, TUMI's creative director, emphasized the significance of Lando's involvement in the campaign: "19 Degree Lite represents our ongoing commitment to crafting products that effortlessly accompany our customers on their journeys. With his unparalleled passion for precision and design, Lando was the perfect choice for this chapter in our campaign. Watching him engage with our products is fascinating, showcasing the natural ease and control he demonstrates both on track and off."

What’s Included in the Collection

The 19 Degree Lite collection features a variety of luggage options tailored to different travel needs. This includes long and short trip 4-wheeled suitcases, as well as two carry-on variants: an international and a continental 4-wheeled model. Customers can choose from colors such as Blush, Titanium Grey, and Black Graphite, alongside seasonal color releases like Amber and Cobalt. The price range for these items is between €790 to €1,050, reflecting the quality and innovation synonymous with the TUMI brand.

In addition to 19 Degree Lite, the campaign highlights the exciting TUMI | McLaren collaboration introduced in a chic new shade called Super Grey, inspired by McLaren's best-selling Supernova Silver. The collection also integrates stylistic elements from TUMI’s renowned Harrison, Alpha Bravo, and Turin ranges.

Availability and Future Engagement

Consumers can find the lightweight 19 Degree Lite collection in TUMI stores worldwide and on TUMI.com. For exclusive behind-the-scenes content, followers are encouraged to check out TUMI's social media channels, including Instagram, TikTok, Facebook, and YouTube. This campaign not only underscores TUMI’s commitment to transforming travel but also sets a new standard in the industry, reaffirming the brand's role as a leading partner to discerning travelers.

Conclusion

Since its inception in 1975, TUMI has been dedicated to producing high-quality travel accessories designed to enhance the journey of every traveler. With a focus on blending impeccable functionality and innovative design, TUMI continues to redefine the experience of travel, acting as a lifelong companion for adventurers pursuing their passions. For more details about TUMI and their latest offerings, visit TUMI.com.