Celebrating Community and Growth: Skagit Plumbing Wins the Great American Brand Story Competition

Skagit Plumbing Takes Center Stage at Service World Expo

In a remarkable event held at the Service World Expo 2025 in Las Vegas, Lemon Seed Marketing, a premier branding agency for the home service sector, announced that Skagit Plumbing from Mount Vernon, Washington, is the proud recipient of the Great American Brand Story (GABS) award. This annual initiative aims to recognize exceptional home service companies that uphold strong values, are deeply involved in their communities, and display a commitment to growth.

The Award and Brand Transformation

Skagit Plumbing emerged as the winner from a pool of fierce competition, thanks to their established reputation for outstanding customer service and their commitment to quality and integrity. The branding agency, along with ten expert partners, collaborated to offer Skagit Plumbing a comprehensive branding package worth $150,000. This transformation included a new logo, PR campaign, and various promotional services aimed at enhancing their market presence.

Crystal Williams, co-owner and lead strategist at Lemon Seed, highlighted the significance of this award by stating, "This brand refresh reintroduces Skagit Plumbing to the community it has proudly served for over 11 years. We’ve provided them with a fully developed implementation plan to support their ambitious goals."

A Brand with Community Roots

Mark Sommers, the owner of Skagit Plumbing, expressed his gratitude and enthusiasm about this opportunity. “We’ve always believed that great service starts with great people and a genuine love for our community. Working with Lemon Seed and the Great American Brand Story partners has been an incredible experience that has truly changed our business. It has given us a clearer identity, stronger tools, and the confidence to grow in ways we never imagined.”

The new branding features a vibrant logo centered around Skagit County and a catchy tagline: "Staked in Community. Built on Trust." This phrase reinforces the company’s deep roots in the community, emphasizing their commitment to high-quality service. Furthermore, to outreach to their community, they recently launched a quarterly initiative named Skagit Cares, aimed at donating to local nonprofits selected by public vote.

Collaborative Success

The extensive overhaul of Skagit Plumbing’s brand was not a work by Lemon Seed alone. Emily Fleniken, creative director and partner at Lemon Seed, pointed out that the success of this initiative was powered by the collaborative efforts of various professional service providers. This comprehensive approach included services from Service Nation, a newly developed website from Online Access, a strategic PR campaign from Ripley PR, and an array of promotional products and services contributed by other partners.

“Without the guidance and support of our partners, delivering such a robust package would have been impossible,” Fleniken added, recognizing the contributions from multiple specialists who understand the unique challenges facing home service businesses.

Looking Ahead

As Skagit Plumbing embraces this exciting phase of their journey, they reflect on their long-standing commitment to their community, bringing service excellence and integrity to the forefront. The Great American Brand Story not only celebrates established businesses but also inspires others in the home service industry to innovate and uphold strong values.

To follow the journey of the Great American Brand Story and learn more about its impactful sponsors, visit Great American Brand Story website. For additional information about Lemon Seed Marketing and their range of services, check out their official site at Lemon Seed Marketing.