#Japan #Tokyo #FMX #Young Creative Agenda #Matsui Kazuhiro

FMX Sponsors Young Creative Agenda 2026

FMX, or Field Management Expand, is making significant strides in the marketing realm by sponsoring the upcoming Young Creative Agenda 2026 (YCA2026) scheduled to be held in Okinawa in the spring of 2026. This event aims to highlight the innovative spirit of young creators through a competition format within Japan's preeminent marketing conference.

Ahead of the 2026 event, FMX's Director and VP of Creative, Matsui Kazuhiro, will take the stage at a special seminar set for November 17, 2025, in Shibuya, Tokyo. His session will delve into the critical theme of achieving an ideal partnership between creativity and marketing.

What is YCA?

The Young Creative Agenda is a notable initiative during Japan's largest marketing conference, the Marketing Agenda. It draws inspiration from the prestigious Cannes Lions International Festival of Creativity and specifically the Young Lions Competition. This platform enables aspiring young creators to engage in a competitive environment, tackling existing business challenges while fostering their creative skills.

The upcoming seminar serves as an introduction to the significance and appeal of the YCA, targeting marketers and advertising professionals from various business sectors. By shedding light on YCA's objectives, FMX aims to nurture the growth of future creators and marketers, embodying its motto of “Creative Beyond Imagination.”

Seminar Details

The forthcoming seminar is themed “Essential Insights for Marketers: Unleashing the Best Creative Proposals.” It aims to provide business marketers and communication professionals with practical hints on how to choose the right creative partners to align with their organizational goals and enhance performance outcomes.

During the seminar, Matsui will discuss the essence of a productive partnership in idea development from a creator's perspective. He will be joined by Hagiwara Yukiya, the Creative Director at Recruit Marketing, where they will explore effective collaboration between marketers and creators to yield tangible results.

Speaker Profiles

Yukiya Hagiwara

Hagiwara Yukiya currently serves as the Creative Director at Recruit Marketing, where he oversees branding and marketing across various services. A graduate of Musashino Art University and originally from Yamanashi Prefecture, Hagiwara has built an influential career in the marketing landscape. He has an impressive following of over 100,000 on social media and is actively involved in numerous committees and academic institutions.

Kazuhiro Matsui

Matsui Kazuhiro, after joining TYO as a new graduate in 2012, holds the position of VP of Creative and Creative Director at FMX. With notable accolades such as the TCC Rookie of the Year and various awards for his work with brands like Book Off and Mercari, Matsui is passionate about continuously pushing creative limits.

Event Overview

• - Event Name: Young Creative Agenda 2026 Special Seminar
• - Date: November 17, 2025, from 16:00 to 18:00
• - Location: Nanovation Tokyo Headquarters 5th Floor Lounge, Shibuya, Tokyo
• - Capacity: 30 attendees
• - Organizer: Nanovation
• - Special Cooperation: Agenda Note
• - Sponsors: FIELD MANAGEMENT EXPAND

Session Breakdown

1. Finding the Best Partners to Extract Quality Proposals.- Featuring Mari Narumi from HRBrain and Kison Kato, Vice President and CMO of Kyndryl Japan
2. Panel Discussion: Collaboration Essentials with Creative Partners for Project Success, featuring notable representatives from KDDI, Kao, Kanro, and Recruit.
3. Partnerships in Idea Development from the perspectives of Hagiwara and Matsui.

Interested participants can apply through the official registration form where further details can be also found about the YCA2026 event. FMX's commitment to fostering new talent in the marketing and creative field remains steadfast, supporting initiatives that promise innovation and collaboration.

Company Overview

Company Name: FIELD MANAGEMENT EXPAND (FMX)
Location: 150-0001 Tokyo, Shibuya, Jingumae 5-53-67 Cosmos Aoyama B1
CEO: Yasuda Hiroyuki
Founded: January 4, 2021
Employees: Approximately 280
Website: FMX Official Website

FMX is a professional collective that leverages creativity to drive business growth for clients. They offer consulting, agency, and event services, providing agile solutions tailored to customer experience across various industries, all under the guiding principle of going beyond the conventional in creativity.